Brand & Creative Designer

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology.

In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work."

We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale.

What’s the opportunity?

You’ll own the visual language of a category as it’s being defined. That means the brand system, the campaign creative, the assets that move through every channel the market sees — all of it. Tulip is replacing the rigid, paper-based systems running factory floors around the world, and the brand that tells that story should be as thoughtfully built as the platform itself. This is a senior IC role. You drive impact through the quality of your craft, your ability to extend a brand system purposefully under pressure, and your willingness to build tools that make the entire team more capable. 

About you

Most B2B companies in industrial software treat design as an afterthought. You don’t, and you’ve built a body of work to prove it. You work fluidly across brand systems and campaign execution. You can build the guidelines and then ship the assets inside them, and you know when to hold the system together and when to let it breathe. You’ve rebuilt parts of your workflow around AI, not to skip the thinking, but to do more of it, and you’ve built tools that other people on your team actually use. You have strong opinions about what makes design work, and you’re willing to defend them in a room with a CMO.

What will I be doing?

Brand systems

• Own Tulip’s visual brand: the guidelines, design tokens, component libraries, and templates that keep the brand coherent across every team and every surface, not as a static PDF, a living system people actually use
• Build and maintain the marketing design system: reusable components, slide and email templates, event booth kits, and anything that lets the team scale output without starting from scratch
• Have a clear point of view on where the brand is strong and where it needs to evolve,  and bring that POV to the table before you’re asked

Campaign execution

• Lead creative execution for integrated campaigns: work from briefs with Revenue Marketing and PMM, design the full asset suite across paid, organic, email, and event, and hold the quality bar from concept through launch
• Partner with Content, Digital Marketing, and external agencies to ensure creative executes consistently across every channel and format
• Own the visual production for Tulip’s flagship moments: Hannover Messe, Operations Calling, major product launches, and customer-facing events

AI and creative operations

• Build AI-assisted design workflows and tools the whole team can use, including prompt systems for non-designers, image generation pipelines, and documentation automation
• Set the standard for how AI gets used in the creative function: evaluate what’s worth adopting, build the repeatable processes, and raise what’s possible with the resources available
• Produce video and motion creative when needed (short-form social, product animations, event reels) directly or by providing creative direction to external production

What are we looking for?

You’ve done this before

• 5–8+ years of visual design experience with a portfolio spanning brand identity systems, campaign creative, and digital assets, ideally in B2B SaaS or a technical category where design had to do real persuasive work
• Deep proficiency in Figma and the Adobe Creative Suite; you can build and maintain a component-based design system, not just use one someone else made
• You’ve owned campaign creative end-to-end from brief to full asset suite across paid, organic, email, and event, and can speak to what worked, what didn’t, and why
• Video and motion as a genuine secondary skill: you can concept and produce short-form social video, animated assets, and event reels, or provide strong creative direction when working with a producer

You think in systems, not just executions

• You don’t just execute inside a brand system, you’ve built one, documented it, and gotten other people to use it
• You have a clear hierarchy for what matters in a brand: you know which inconsistencies to fix immediately and which battles aren’t worth fighting
• Enough editorial instinct to push back on copy that doesn’t match the visual, write a sharp headline when needed, and make sure design and messaging work as one

You use AI as a genuine production lever

• A real track record of using AI tools in your design workflow: image generation, layout assist, brand system documentation, prompt engineering: you’ve rebuilt processes, not just adopted tools
• You’ve built something with AI that someone else on your team uses, and you can speak to where it breaks and what a designer still needs to catch
• You have a clear opinion on where AI belongs in creative work and where human judgment is irreplaceable, and you can argue for it

Attributes we’re looking for

• Opinionated and decisive. You back your creative choices. You don’t seek approval before you have a point of view. You’d rather make a strong call and revisit it than hedge until someone tells you what to do.
• Fast and iterative. You find meaning in shipping. You’re not waiting for perfect conditions; you make something, see if it works, and improve it.
• Systems thinker. You build frameworks others can use, not just one-off assets. You think about how a design decision ripples across every surface before you commit to it.
• Genuinely curious about AI. Not because it’s expected, but because you’ve seen what it can do when someone takes the time to design for it properly.
• Comfortable with ambiguity. Tulip is building a category, not defending one. The brief won’t always be clear. You can do good work anyway.

Key Collaborators

• Revenue Marketing (campaign creative, demand programs)
• Product Marketing (launch assets, sales enablement)
• Content & Experiences (editorial creative, events, video)
• Digital Marketing (paid creative, web)
• External agencies, videographers, and freelance production

Working at Tulip

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.

The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity. The salary range for this position is $115,00 – $150,000 per year.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.