Growth Product Manager

Job Title: Growth Product Manager

Team: Product

Location: Onsite - Santa Monica, CA

Employment Type: Full-time, Salaried, Exempt

Reports To: SVP of Product & Technology

About Plug

Plug is an automotive fintech startup building the marketplace for electric vehicles. Consumers, dealers, and commercial partners trade in, sell, and auction used EVs through a platform built exclusively for electric, with nothing adapted from legacy automotive.

Consumers can get an instant cash offer in minutes, backed by data-driven pricing, battery state-of-health analysis, with pickup, payment, and title transfer handled end-to-end. Franchise and independent dealers across the United States bid in real time on inventory sourced directly from these consumers, dealers, and commercial partners. The result is a single platform that gives sellers a fast, fair exit and gives dealers a dedicated channel for sourcing used EV inventory.

Founded in 2023 and led by former Tesla executives, Plug has facilitated $100M in EV sales since launch and is backed by a $20M Series A from Lightspeed Venture Partners. We're building the most AI-native startup team in Los Angeles, full of operators, engineers, and ML researchers laying the transaction rails for the used EV market's exponential growth.

Why Plug

• You'll own a piece of the biggest infrastructure opportunity in automotive.

• You'll work on a platform built exclusively for EVs, with nothing adapted from legacy automotive.

• You'll be part of an AI-native company. We're rethinking how work gets done at a fundamental level.

• You'll work directly with operators who have scaled multi-billion dollar businesses in automotive, EV, and marketplaces.

• You'll have real ownership, high autonomy, and a direct line to company outcomes.

The Opportunity

We are looking for a Growth Product Manager to own both sides of Plug's marketplace throughput: the consumer seller funnel that brings cars in (supply), and the dealer auction experience that moves them out (demand). You will report to the SVP of Product and Technology.

This is a senior individual contributor role. You will own your surface end-to-end, paired closely with an engineer, operating with high agency. You form a hypothesis, run the test, and come back with a result. You will not wait on a committee or a process. Most of the value you create will come from how fast and how rigorously you learn.

You will be stepping into a small, talented team with real momentum and a platform built exclusively for EVs. The funnel is yours to reshape.

What You’ll Do

• Own the dealer auction experience, including bidding logic, engagement mechanics, and the mobile experience, with a native app build from zero to one.

• Own the end-to-end consumer seller funnel and quote flow, from landing to completed offer, and continuously grow the number of sellers who request a quote.

• Design and run A/B tests and post-hoc analysis independently, using session replays, customer discovery, and data, without needing to pull in engineering for every experiment.

• Build re-engagement strategies for dealers and sellers.

• Drive programmatic merchandising of cars to dealers based on their historical buying patterns.

• Partner with marketing on top-of-funnel, remarketing, and segmentation.

• Partner with the ML team on auto-quote coverage and on optimizing the auto-quote versus manual-quote experience.

• Own the metrics that matter: seller quote requests and funnel conversion on supply, and number of dealers bidding and bid frequency on demand.

What You’ll Bring

• 5+ years in product management, with a track record of owning and measurably improving a conversion funnel.

• Deep fluency in experimentation: you design tests, own the analysis, and ship decisions fast, with the data to back them.

• Experience with two-sided marketplaces or high-volume transactional funnels, and a keen eye for user experience.

• Comfortable operating at the intersection of product, marketing, and ML.

• Hands-on, shipped experience building with AI tools. As part of the process, we will ask you to show us something you have built.

• Builder mentality: you act, you do not just plan, and you are energized by broad ownership in an environment where roles are fluid and the lines between product, engineering, and design are blurring.

• Strong communication skills, able to write clearly and influence cross-functionally.

• Authorized to work in the US for any employer.

• Prior experience in automotive, EV, marketplace, or fintech systems is a plus.

Compensation and Benefits

Annual salary: $180,000 to $200,000

Salary ranges reflect independent, third-party benchmarking against national compensation data. Where an individual's actual offer falls within that range depends on a combination of factors, including relevant experience, specialized skills, training and qualifications, current business needs, and prevailing market conditions. Ranges are reviewed periodically and may be adjusted to reflect changing market conditions.

Benefits:

• Health, vision, and dental insurance

• Daily lunch stipend

• Eligibility for equity/stock options, based on role and performance

• Opportunities for growth and development
  

This full-time position is based in Sawtelle (between Santa Monica and West Los Angeles) and is an in-person role. We welcome candidates from all locations to apply, provided they are willing to relocate for the role. Relocation assistance will not be provided for successful candidates. Sponsorship not available at this time.

Acknowledgments

Plug is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diverse teams build better products - full stop.