Performance Creative Director

We’re hiring a Creative Director to lead our ad creation, copywriting, and overall creative strategy.

This is not a purely managerial or “ideas only” role. You are expected to be deeply hands-on, stepping in to write copy, direct ad creation, and execute fast without heavy onboarding.

You will own the creative engine that drives our direct response marketing, staying ahead of trends and researching the competition to ensure our creative scales revenue.

What you'll own

• Manage and execute end-to-end ad creation, from initial hook concepts to final high-performing assets across Meta, Google and other paid channels
• Direct and write high-converting, direct response copywriting across all paid channels
• Brief designers and video editors, and manage the full creative production workflow
• Research competition and market trends continuously to keep our creative edge sharp
• Build and iterate on creative assets that directly support aggressive growth and scaling goals
• Partner closely with the marketing team to align creative output with revenue targets
• Continuously A/B test, analyze data, and optimize creatives based on hard performance metrics, turning insights into the next winning iteration

What we're looking for

Must-haves

• You have successfully scaled multiple brands to at least multiple 7 figures per month through creative strategy
• You are deeply well-versed in direct response marketing and current advertising trends
• Experience working closely with media buyers to iterate rapidly on creative tests
• You are a hands-on operator who can write compelling copy and direct visual creation
• You understand how to research competitors and turn insights into winning ads
• You live in the data - you understand CAC, ROAS, and conversion rates, and use them to dictate your creative decisions
• You move fast, ship quickly, and do not wait for instructions
• You are comfortable being accountable for the performance and ROI of your creatives

Strong plus

• Background in high growth DTC, consumer tech or premium hardware
• Previously operated as a lead creative in a fast-moving, aggressive growth environment

Who this is NOT for

• You need detailed onboarding and step-by-step instructions
• You prefer high-level brand planning over hands-on direct response execution
• You only want to manage teams or agencies without touching the work yourself
• You are not comfortable being accountable for measurable growth and revenue

Who you are

• You take initiative and figure things out
• You care about results and conversions, not just aesthetics
• You are fast, direct, and focused
• You are comfortable operating with high expectations
• You communicate clearly and without noise

What we offer

• High ownership and direct impact on company growth
• Work closely with founders and senior team
• Fast paced environment with real responsibility
• Competitive compensation