Job Description
Manicule is building AgentRel: systems that help companies become sources AI agents cite and recommend.
Reddit is increasingly where developers research products and where AI systems find honest opinions. But Reddit is not another channel to dump content into. Every community has its own norms, and people can smell marketing immediately.
I’m looking for someone who understands how to earn attention on Reddit by being genuinely useful. You understand developer tools, can participate in technical conversations, and have proof that your work drove attention, traffic, signups, or revenue.
You should also be AI-native. Use agents to research communities, find conversations, and understand what people care about—but never to produce fake engagement or slop.
What you’ll do
- Own Reddit strategy for Manicule and our customers.
- Find the communities and conversations that actually matter.
- Write technically useful posts and replies people save and return to.
- Measure referrals, signups, brand mentions, and downstream pipeline.
- Turn what works into repeatable AI workflows.
Who we’re looking for
- 1+ years working with Reddit, developer marketing, or technical communities.
- Experience marketing developer tools, infrastructure, or AI products.
- A portfolio with at least two projects showing your work and its results.
- Strong instincts for what belongs on Reddit and what will get torn apart.
Your first 30 days
You’ll own Reddit strategy for one customer end to end: map the relevant communities, understand what people already say about them, start contributing useful posts and replies, and build a system for measuring what works.
I started in DevRel before building Manicule. I’m looking for someone who respects developer communities enough to contribute before trying to extract value from them.
Details
- In person in Singapore.
- $50K–$100K USD annually.
- 0.5%–1% equity.
- Unlimited GPT and Claude, including Fable.
Interview Process
Quick call
Short assignment/trial
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Job Details
- Category
- Sales & Marketing
- Employment Type
- Full Time
- Location
- SG, Singapore
- Posted
- Compensation
- $50,000 - $100,000 per year
About Manicule
Manicule is an AI-native technical documentation agency. We own technical documentation end-to-end for developer tool companies, including information architecture, messaging, writing, design, and QA. Agents handle the mechanical parts like code verification and auditing at a scale and speed no human team can match, while humans refine the thinking and make the docs actually good. We're at $15K MRR and profitable, with clients like Supermemory, Greptile, Reducto, and Rootly. Supermemory's docs drove a 30% improvement in answer success rate and went viral on Twitter, all shipped in 23 days. Every dev tool founder knows their docs are broken but simply don't have the time to fix them. The old solution was hiring a full-time technical writer who understands engineering, marketing, and devrel. That role is really hard and expensive to hire for, so docs stay broken. Naman started freelance writing for developer tools 3 years ago and realized that you can't one-shot docs. They require tight feedback loops with the engineering team, multiple review cycles, and real product understanding. When he worked with Supermemory, they had two products that sounded identical to customers. He got on calls with the CEO, figured out the right positioning for each product, and restructured the entire docs around it. That kind of work requires judgment and context that agents simply don’t have. On the other hand, testing every code snippet against a live API, auditing hundreds of pages for broken links, and drafting from OpenAPI specs is grunt work that agents do in minutes. The insight behind Manicule is that good documentation requires both, and nobody has packaged them together. Shreyans was a founding engineer at Supermemory, saw the impact of good docs firsthand, and joined Naman to productize Manicule. We're now a team of 5, building toward that vision. Thousands of AI startups are launching dev tools every month, and docs are the single biggest asset they're all neglecting.
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