Head of Marketing

Bluejay is building the simulation, evaluation, and observability layer for voice + text AI agents.

We work with Fortune 500s, multinational corporations, and high-growth startups to ensure their AI agents actually perform as intended in production. We raised a $4M seed backed by Floodgate, Peak XV, and YC — and we've been doubling every 3 months since inception.

Now we're looking for a cracked, founding marketer to own how Bluejay shows up in the world. We don't want someone to "manage the brand." We want someone who wants to build the entire marketing function from scratch — narrative, content, demand, and category — and turn a product technical buyers love into a name they already know before sales ever reaches out.

What You'll Actually Be Doing

You'll own marketing end to end and decide what it even looks like. Early on you'll do everything; over time you'll figure out where the leverage is and build around it.

Narrative & Brand

• Own Bluejay's story and positioning in a category that's still being defined
• Sharpen how we talk about simulation, evals, and observability for AI agents
• Build a brand technical buyers actually respect — credible, not corporate
• Turn product wins into distribution leverage

Content & Technical Storytelling

• Ship a steady stream of content that AI engineers and founders want to read
• Write (or direct) technical posts, launch announcements, case studies, and teardowns
• Make our customers' wins legible: what broke, what we caught, what it saved them
• Improve discoverability — SEO, GEO, and AI-native distribution

Demand & Growth

• Build the engine that creates inbound pipeline and warms up accounts before outreach
• Run experiments across channels: social, email, paid, community, ecosystem
• Treat marketing like a product — test, measure, refine
• Obsess over what's working, what's not, and why

Product Marketing & Launches

• Own launches end to end
• Build positioning and competitive narratives sharp enough to win technical evals
• Arm the founders and SDR with messaging, decks, and assets that actually land

Community & Ecosystem

• Build Bluejay's presence across the voice + AI agent ecosystem
• Run events, dinners, and co-marketing motions alongside the founders
• Increase credibility and trust in enterprise and AI-native markets

You Will Be

• Writing
• Shipping
• Iterating
• On-site at events with customers
• In the trenches with founders

This is a founding-level ownership role, not a "run the content calendar" seat. You're defining how Bluejay grows and how the market understands what we do.

Who You Are

We're looking for a hustler who can write — early-to-mid career but ready to own a function. Titles matter less than range and output.

Must-Haves

• You can hold a credible conversation about our world — what simulation and evals are, why observability matters, what happens when an AI agent drifts or fails in production. You don't need to be an engineer, but you need to know our customers' world cold.
• Genuinely strong writer. We sell to technical buyers, and marketing-speak gets ignored. Your writing needs to read like it came from someone who gets it.
• Generalist instincts. You can go from a blog post to a launch plan to a paid experiment to an event without missing a beat.
• Outcome bias. You measure pipeline influenced and demand created, not impressions and vanity metrics.
• Comfort with ambiguity — you're building the function, not running someone else's.

Core Traits

• Highly AI-native in how you work
• Scrappy and resourceful
• Gets excited building systems from zero
• Thinks in experiments, not opinions
• Comfortable being wrong quickly

Desirable Quirks

• Physically cringes at a buzzword-stuffed landing page
• Has strong opinions about distribution and what actually travels
• Gets irrationally excited about a clean narrative
• Thinks out of the box
• Thinks marketing is part art, part math

Experiences That Pique Our Interest

• Marketed dev tools, infra, or AI products to technical buyers
• Built content or demand programs from scratch at an early-stage startup
• Wrote technical content credible enough that engineers shared it
• Former founder, or first marketing hire somewhere before
• Career-pivot candidates welcome if you can show you've taught yourself the space

What This Is Not

• Not a "run the content calendar" execution role
• Not a single-channel marketing job
• Not a late-stage, highly specialized position
• Not for someone who needs rigid structure or a big budget to hide behind

This is for someone who wants to help define how Bluejay grows.

Logistics

• Full-time, in-office (111 Ellis Street, San Francisco)
• You'll work extremely closely with the founders (especially the CEO)
• Hiring in the next ~2 months, but we'll move fast for someone exceptional

Compensation

• Base: ~$100K–$200K, calibrated to experience
• Meaningful early-stage equity

If you want to build the brand and growth engine behind the infrastructure powering AI agents at the largest companies in the world…

Let's talk.

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Interview Process

It'll be a quick process. We like to move fast, keep things practical, and save everyone time.

Round 1 — Intro Call (15 minutes) You'll talk directly with the CEO. Tell us why you think you'll succeed at Bluejay, ask us why you should join, and get a feel for the role, the company, and how we work.

Round 2 — Take-Home Exercise (a few hours, on your own time) We'll give you a real Bluejay product, customer story, or target audience and ask you to build a marketing approach around it. You might sharpen the positioning, draft a launch angle, turn a customer win into content, outline a campaign, or show how you'd distribute it. Keep it to a few focused hours—we care less about polish and more about how you think, write, and prioritize. It's paid, and we'll send a clear, bounded prompt so you're not guessing at scope.

Round 3 — Take-Home Review + Live Jam (30 minutes) We'll walk through your take-home together—why you made the calls you made, where you'd push further, and how you respond when we push back. Then we'll jam live on a related problem: maybe sketch out a first 90 days, react to a curveball, or rework an angle on the spot. We want to see how you think out loud and iterate in real time.

Round 4 — Team Meetup (30 minutes) Meet the team and see whether Bluejay feels like the right place for you—and whether you feel like the right addition to the team. We might jam on positioning, critique our website, debate a launch strategy, talk through a difficult customer story, or hear about something you've built before. The goal is a meaningful conversation and a real sense of what it would be like to work together.

Final Step — References and Offer If there's a strong mutual fit, we'll speak with a few references and move quickly to an offer.