About the Company
Sarah.AI is the AI operations team for consumer goods brands.
It runs a brand’s day-to-day supply chain, automatically managing procurement, forecasting, logistics, orders, invoicing, and cashflow through simple chat commands in Slack, Teams, WhatsApp or Email.
It replaces hours of manual work done by ops teams using spreadsheets and ERPs, allowing CPG businesses to focus on growth, not supply chain.
Over time, Sarah.AI will evolve into the AI-native operating system for CPG brands, replacing legacy ERPs with a unified system of action that actually runs the business
Tech Stack
- Backend: Node.js, Python
- Frontend: React/Next.js
- Workflow: Central orchestrator (Saga style) with Temporal for durable execution
- Messaging: Kafka/RabbitMQ; transactional outbox; idempotent actions
- Data: PostgreSQL, Redis; normalized schemas; schema‑versioned pipelines
- AI/ML: OCR & doc parsing (DeepseekOCR/Tesseract/PaddleOCR/Doc AI), LLM‑assisted extraction & entity resolution (embeddings + fuzzy + human‑in‑the‑loop), policy compiler (CEL/OPA)
- Cloud/DevOps: GCP (Cloud Run/Functions), Docker/K8s, Terraform, GitHub Actions
- Security/Observability: RBAC, encrypted secrets, immutable audit log, OpenTelemetry, Prometheus/Grafana
Founders
Previously AI Lead at Google. Led the AI transformation for the Google Pixel in EMEA driving 20%+ cost reductions by automating processes using data and AI. Build Google's Global marketing data warehouse, enabling use cases including marketing mix models which helped optimise $100M+ in marketing spend. Before Google I built Hugo's (LATAM last mile delivery acquired by Delivery Hero) order forecasting model, as well as site location models informing regional retail chain store expansion.
Co-founder and CPO of Corvera, the AI agent workforce for CPG back-office. Ex-CPO of Rosemark (successor startup to Rosetta acquired by Publicis for $575m), 4x'd AUM of Fortune 500 bank with AI scenario modelling. Grew Eton's CS dept. Princeton ECE grad and varsity lightweight rower.
2× founder; previously CEO & Co-Founder of Better Nature, Europe's #1 tempeh brand - sold in 5,000 retail stores across 6 countries. Closed every sales deal and led every fundraise. Turned down a job offer at McKinsey to start the business straight out of university. Worked very hard and learnt a lot about how CPG brands operate. Oxford Uni grad, Forbes 30 Under 30, and World Athletics-ranked marathon runner. Now giving everything to Corvera, the AI agent workforce for CPG back-office.
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