Archer

Archer helps companies automatically pay people when specific business outcomes happen. Instead of manually managing commissions, referrals, or incentive programs, companies can tie payouts directly to things like revenue, signups, onboarding processes, and Archer handles tracking, calculation, and payouts end-to-end using stablecoins. Users are able to spin up the programs using a simple natural language interface.

Today, every company already spends money to drive behavior, sales bonuses, referral payouts, creator deals, marketplace incentives, but these systems are static, manual, and fragmented across spreadsheets, internal tools, and finance workflows. The result is billions of dollars in incentive spend that is poorly optimized and disconnected from actual outcomes.

This hasn’t been solved because it sits at the intersection of data, payments, and workflows. You need to ingest real-time business events, reliably attribute outcomes, and move money globally in a compliant way. Most companies either build brittle internal tools or rely on legacy affiliate platforms that only handle top-of-funnel actions.

Archer makes this programmable. Companies can define what they want to reward using natural language and only pay when measurable value is created. This turns incentives from a cost center into a lever for growth, allowing teams to continuously test and optimize how money drives behavior across employees, partners, and users.

Ben previously scaled a Web3 product from 0 to 50+ enterprise clients with 6–7 figure contracts. Vivek built large-scale AI systems at AWS and published research in quantum machine learning. We’re building Archer because we’ve seen firsthand how broken incentive systems are and how much growth is left on the table.