Growth & Performance Marketing Specialist

About Us
We're a fast-moving startup building in the real world. Our work happens on the factory floor, not just behind a screen. Founded by SpaceX and NASA alumni, Relling is solving the manufacturing labor shortage through high-fidelity automation.
We’re small enough that your work will matter from day one, and we're growing fast. We don't want a standard social media coordinator chasing viral trends, and we don't care about vanity metrics. Views, impressions, and follower counts don't run a hardware business—pipeline, qualified conversions, and sustainable acquisition economics do. We need a hybrid growth marketer who can shoot raw hardware content on the floor, cut high-converting ad creative, and run the paid acquisition and analytics engine behind it.

The Role
Timeline: ASAP to December 23rd, 2026 (possibility for extension)
This role bridges full-funnel performance marketing, rigorous web analytics, and hands-on visual storytelling. You won't be sitting around waiting for an agency to deliver creative. You’ll be on the factory floor capturing our robots in action, editing your own hook-driven video and static creatives, launching targeted campaigns across ad networks, and diagnosing conversion bottlenecks in GA4.
If you know how to build a paid acquisition funnel, evaluate CAC, optimize CPC/CTR, and shoot your own performance creative, this role is built for you.

Your First 30/60/90 Days

• By day 30: You'll audit our tracking infrastructure (GA4 events, Meta Pixel, conversions API), set up initial ad campaigns, and shoot your first batch of performance video hooks on the shop floor.
• By day 60: You'll run structured A/B tests across Meta Ads, Microsoft Ads, and Google/LinkedIn, systematically optimizing creative variants to lower CPA and drive qualified enterprise inquiries.
• By day 90: You'll establish a repeatable conversion playbook—scaling winning creative angles, refining retargeting pools, and presenting full-funnel attribution reporting to leadership.

What You'll Do

• Paid Acquisition & Optimization: Build, launch, and manage paid campaigns across Meta Ads Manager, Microsoft Advertising, Google Ads, and LinkedIn. Continuously test bidding strategies, audience segments, and budget allocations.
• Analytics & Conversion Tracking: Own the funnel. Instrument custom events in GA4, build airtight UTM taxonomies, and analyze user drop-off to tie marketing spend directly to downstream conversion actions (leads, demo requests, pipeline).
• Hands-on Creative Production: Grab a camera or phone on the factory floor to capture robot demos, deployments, and technical breakthroughs. Cut your own short-form video variants, statics, and motion ads tailored specifically to drive clicks and conversions.
• Performance Over Hype: Evaluate every asset against hard business metrics: Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and conversion rates—not views or likes.
• Creative Iteration: Treat creative as a variable. Constantly test new hooks, angles, and messaging to combat ad fatigue and maximize spend efficiency.

What We're Looking For (The Non-Negotiables)

• Paid Ad Platform Experience: Hands-on experience building and managing campaigns inside Meta Ads Manager and Microsoft/Google Ads. You know how to structure ad sets, configure custom conversions, and troubleshoot attribution discrepancies.
• Analytics Fluency: Proven ability to navigate GA4, configure event tracking, read attribution models, and synthesize data beyond surface-level reporting.
• Commercial Marketing Metrics: You prioritize Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Conversion Rate (CVR). You understand why a 500k-view video that drives zero conversions is a failure.
• Agile Content Creation: You know how to shoot crisp footage and quickly cut hook-heavy video ads using Premiere Pro, Final Cut, or CapCut. You understand pacing, on-screen text hierarchies, and compelling calls-to-action.
• Onsite Presence: Fully onsite at our facility in San Francisco, working directly with the hardware and team.

Nice to Have

• Experience with B2B hardware or industrial lead generation.
• Working knowledge of Figma for rapid ad banner and static asset prototyping.
• Familiarity with CRM pipelines and landing page optimization (conversion rate optimization / CRO).

How to Apply
Send us your resume and real proof of your work. Do not send generic social media accounts showing follower counts. We want to see:

1. Proof of performance: Case studies, dashboards, or breakdowns of ad campaigns you’ve managed or tested (share metrics like CPA, CPC, conversion volume, or spend).
2. Creative work: Links to performance video ads or static ad variants you personally shot, edited, or designed.
3. Your website or portfolio showcasing past growth or marketing projects.

Interview Process

1. Initial Interview
2. Take-Home
3. (Optional) In-person work trial
4. Offer