Suzy Batiz

Suzy Batiz had already been bankrupt twice when she launched Poo-Pourri in 2007. She went to market with her creation--a spray that uses essential oils to trap toilet odor--backed by $25,000 of her own money. Twelve years and 60 million bottles later, the Dallas-based company still hasn’t taken any outside investment. “I’ve been very particular about my brand,” Batiz says. “I’ve not wanted to give up control to someone who could come in and have a say-so.” And the brand is powerful.