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Shmueal is a director and board member on Effdon's board, representing Paradiso Ventures Shmuel is a 20-year veteran of the Israeli technology industry. His experience ranges from R&D roles to Sales, marketing and product responsibility and later as an investor and board member at various companies. Having started in the Elite R&D unit in the IDF intelligence corps, his whole career has been focused on the transition from early stage to profitability. Shmuel served as AudioCodes' (NASDAQ: AUDC) VP Product and Business development during the years surrounding its IPO.