Sam Faillace

Senior Consumer Digital Marketing Executive experienced in developing business strategies and driving revenue at top consumer companies and start-ups. Track record of creating imaginative programs and partnerships that impact the bottom line, expand the customer base, increase market share and solidify user brand enthusiasm, engagement, loyalty and advocacy. Recruits top marketing talent, inspires creativity and supports an environment where individuals can advance their careers. Core Areas of Expertise:

- Driving Growth - channel strategy and execution

- Integrated Marketing - cohesive programs for “always on”, seasonal programs and campaigns

- Brand Building - positioning, messaging, identity and expression

- Team Builder and Leader - hire and lead high-performing teams Specialties:

- Customer Acquisition / Direct Marketing

- Partnership Marketing / Business Development

- Metrics, Goals and Accountability

- Positioning and Messaging

- Customer engagement and retention

- Retail / Ecommerce

- Customer Experience

- Social Media

- Content Development

- Word of Mouth Marketing

- Cause Marketing