Michele Szabocsik

Michele brings 20+ years of experience within the digital marketing and customer data & analytics ecosystem to her role as the SVP of Marketing & Growth at Snowplow. Before joining Snowplow, Michele was on the BlueConic executive team for more than five years in global marketing leadership roles. During her tenure, the company achieved significant ARR growth, Series B funding, and a majority investment from Vista Equity Partners. Prior to BlueConic, she led product marketing at multi-touch attribution software leader Visual IQ, which was acquired by Nielsen in 2017. Before that, she was responsible for the retail media network ad product at ownerIQ. Michele also spent more than eight years serving leading retail, financial services, and telecom clients while in digital media and analytics roles at Carat and Havas.