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Matthew Clarke is Chief Brand Officer (CBO) and SVP of global Marketing & Communications for Sierra Space. In this role he leads the company’s brand strategy development and management in addition to all marketing and communications activities. Prior to joining Sierra Space, Matthew amassed more than 20 years of progressive experience in global marketing, brand and communications management in the luxury and high-performance sector. With roles at brands including Aston Martin and Jaguar Land Rover, Matthew honed a record of developing and launching unified branding and communications campaigns to aid both the expansion of established brands and build start-up enterprises. After starting his career at Jaguar Land Rover, he spent more than 15 years at Aston Martin leading global teams in marketing, communications, media relations and product strategy both at the Global Headquarters in the United Kingdom and latterly, at the Americas region headquarters in California. Matthew also held senior leadership positions at Karma Automotive, a start-up maker of luxury electric vehicles, where he served as Vice President Marketing & PR and aerospace start-up, Aerion Supersonic where he held the position of Senior Vice President of Global Marketing & Communications. Matthew graduated from Birmingham City University in the United Kingdom with a master’s degree in Communications and Public Relations. He also holds a bachelor’s degree in Business & Economics, and a certification in Journalism & Media Law – both from the University of Warwick, plus a certification in Strategic Artificial Intelligence from the University of Colorado, Colorado Springs.
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