Laura Mingail

Laura Mingail is an award-winning marketer, product innovator and VR/AR advocate. She has helped to build multiple VR and AR initiatives to drive consumer engagement and sales, such as the development of the VR/AR strategy for the ecosystem of businesses under one of Canada’s leading entertainment companies, Cineplex Inc. which included initiating and leading the relationship with The VOID.

As the Senior Director of Marketing & Business Development at Secret Location – the first company in the world to win a Primetime Emmy® Award for a virtual reality project, and an Entertainment One company – Laura focuses on developing strategies to monetize owned and partner VR content, including distribution, marketing, communications and brand partnerships.