George Musi

George Musi is the SVP, Head of Analytics and Insight at Blue 449, a global full service, open source media agency that specializes in integrated marketing and communications strategies. Blue 449 is one of the five global media brands of Publicis Media. Blue 449 operates in 14 markets, 22 offices and will expand further during 2017. It employs over 1200 employees. He’s part Business & Marketing Consultant + part Marketing Scientist + part Data Translator + part Insight Generator + part Storyteller + part Consumer Psychologist + part Media & Cultural Anthropologist = all Strategist. George is a thought leader, subject matter expert and trusted advisor with a proven track record of success applying and fitting A diverse palette of data sources and analytics, research and measurement methods to enlighten, empower and enable marketers to make timely, smarter decisions across media channels, the campaign life cycle (planning, execution & optimization) & consumer decision journey to (more effectively & efficiently) drive relevance, scale and performance. He has deep domain knowledge and experience across all media channels (digital & offline), data (what we should capture, how we should capture it, the decisioning as a result), media & consumer research methods (both qualitative & quantitative), analytical techniques (descriptive, diagnostic, predictive, prescriptive) and measurement frameworks (what to measure, how to measure, the best ways to make it happen). George has excellent skills at ‘connecting the dots’, find the story behind the data, glean relevant insights and articulate meaning to deliver the ‘whats’ (address business questions & objectives), the ‘so-whats & why’ (understand drivers and provide context & hypotheses) and the ‘what nexts’ (state implications & recommend strategic action). His integrated strategic thinking coupled with his understanding of brand’s marketing & business performance, competitive performance, category/industry conditions, consumer behaviors & trends, cultural zeitgeist, macro-economic indicators, and the media eco-system, fuels media planning, investment and optimization for clients. George is a recognized industry authority and has published POVs, articles and whitepapers on topics dealing with data, research, analytics, measurement, modeling, etc. George is also frequent speaker at media and advertising industry conferences. Additionally, he serves on several committees, councils and advisory boards in the media and advertising space.