Eric Arnson

Eric is Managing Partner of Originate Ventures, a venture capital investment firm he cofounded in 2007 that targets early-stage companies. A serial entrepreneur, Eric has a long history as a growth strategist and brand builder. He founded ENVISION, one of only two companies acquired by McKinsey, pioneering an innovative Brand Development System. At McKinsey, Eric was a senior partner, leading the North American Branding Practice. Eric began his professional career at Procter & Gamble and later served at Beecham Cosmetics and The Cambridge Group. Eric holds a liberal arts degree from The University of Michigan.