Chris Cassidy

Chris works with the leadership teams at Mainsail’s portfolio companies to drive growth through digital strategies, insights, and execution. He is obsessed with leveraging the latest products and technologies to engage and convert customers for Mainsail’s portfolio companies. Chris also helps the investment team evaluate opportunities in the software and internet markets. Prior to joining Mainsail Partners, Chris was a Vice President at Yahoo!, leading strategy and marketing for the company’s media businesses. Chris spent 10 years developing and executing programs which established Yahoo!’s leadership position in key categories, including fantasy sports, entertainment news, and original video content. Before Yahoo!, Chris worked at start-up companies, including Action Marketing Group (a Warren Miller Entertainment company) and a mobile billing software company. Chris holds a B.S. in Finance from the University of Connecticut. Outside of Mainsail, Chris enjoys advising entrepreneurs on their businesses and marketing strategies. He spends most of his free time with his family and plays golf and basketball.