Charles Ehredt

Chuck is passionate about solving problems - which has led him to create 12 companies over the past 35 years, invest in 23 companies as a Business Angel, as well as remain active as a mentor and coach for innovative companies. Chuck has joined over 60 loyalty programs due to considerable travel, but only started working in the industry 4 years ago when he recognized that brands were struggling to engage with mid-tail and longer-tail customers - because their loyalty currency just wasn´t relevant due to lack of frequency with any one brand. His current company, Currency Alliance is helping brands like Visa, Samsung, Lufthansa, Melia Hotels, etc. capture rich customer insight through collaboration among complementary brands by issuing the loyalty currency that customers really want.