Alexandra Gibson

As a leading marketing and digital strategist, Alexandra has worked with clients across North America and Europe on integrating a data-driven approach to increase marketing effectiveness. She founded 3 start-ups to be industry leaders in niche markets by architecting strategies based on analyzing data and leveraging digital tools to quickly catapult the companies to nationwide presence with limited seed money. As VP, Marketing for Contactually, she oversees all marketing strategy and the marketing team to grow, upsell, and onboard customers and generate 20% revenue growth month-over-month. Selected by Andy Sernovitz—adjunct professor in entrepreneurship and marketing at Northwestern and Wharton, best-selling marketing author, and President of SocialMedia.org—as one of the top 100 word-of-mouth marketers in North America, Alexandra provided strategic direction and worked closely with clients that included international consumer brands, established ecommerce sites, funded tech start-ups, and B2B consulting firms. She has presented at numerous events across the country, been interviewed for books, and been featured in several publications, including USA Today, Inc, CNBC, Business2Community and Under30CEO.com. She serves as a mentor for two DC-based accelerators–Acceleprise and 1776. Alexandra fine-tuned her socialness (much to her parents’ chagrin) at Vanderbilt University where she graduated with a B.A. degree in Economics.