Group Marketing Finance Business Partner

Super invests significantly in Growth Marketing annually across multiple markets — and that investment is growing. As the business scales, the need for a dedicated, Group-level financial partner to bring rigour, consistency and strategic clarity to how that investment is planned, tracked and optimised has never been greater. The Group Marketing Finance Business Partner is a newly created role sitting within Group Finance, operating as a Centre of Excellence (CoE). You will be the primary financial partner to the Group Growth Marketing Director and Marketing VP, bringing an independent, analytical lens to one of the most commercially significant cost lines in the business.

This is not a business-as-usual finance role. You will design and deploy financial frameworks from scratch, influence how capital is allocated across channels, and build the reporting infrastructure that the CFO relies on to understand the full Group Marketing picture.

What you'll be doing:

Day-to-Day
• Act as a trusted finance partner to the Growth Director and Marketing VP, providing clear, actionable insights
• Lead the budgeting and forecasting process for all Group Marketing functions, collaborating with budget owners to build robust, data-driven forecasts
• Perform regular budget vs. actuals analysis, highlighting variances and recommending corrective actions
• Partner with cross-functional stakeholders (commercial directors and Data teams) to review historical data and continuously improve forecast accuracy
• Support strategic initiatives through deep-dive financial analysis, scenario modelling and business case development
• Continuously improve cost reporting processes and identify opportunities to simplify, standardize and automate financial workflows
• Maintain awareness of proper internal controls and make recommendations for any deficiencies
• Contribute to cross-functional projects and provide ad-hoc analysis as required by senior leadership 

Build the Financial Toolkit
• Design a standardised budget allocation framework and lifecycle-stage principles with the Growth Director and market teams
• Develop ROI/LTV scenario modelling templates applied to major spend commitments
• Ensure pre-investment scenario analysis is consistently in place for qualifying investments
• Create reusable infrastructure — allocation models, metric dashboards, investment templates — that scales with market expansion

Support Metric Integrity & Oversight
• Establish a metric monitoring cadence for LTV, CAC and ROI across all markets in alignment with the Data team
• Proactively flag and help resolve reporting anomalies in a timely manner
• Produce regular data health summaries shared with senior marketing and data leadership
• Act as the independent finance voice on the reliability of reported marketing performance metrics

Drive Continuous Improvement
• Track framework adoption across all markets and escalate gaps within agreed timelines
• Identify, size and communicate structured improvement opportunities on a regular basis
• Ensure recommendations are actively progressed and followed up within each review cycle
• Proactively identify cost-saving opportunities and work cross-functionally to implement them

Deliver Group Planning & Reporting
• Produce a consolidated Group Marketing budget report (Growth, Brand, Operations) monthly for senior leadership
• Lead the annual and quarterly planning cycle across all Group Marketing budget areas
• Provide clear variance commentary and actionable recommendations to senior leadership
• Translate complex financial data into meaningful business narratives for non-finance stakeholders

We're looking for someone with:

• University degree in Finance, Accounting, Economics or a related field
• Minimum 4 years of relevant professional experience in a corporate finance or FP&A role
• Experience in partnering with Marketing functions (strong advantage)
• Strong financial modelling skills, with a solid understanding of accounting principles, budgeting, forecasting and variance analysis
• Demonstrated experience working closely with senior management teams and influencing executive stakeholders
• Proven track record of proactively identifying and leading impactful, cross-functional projects
• Professional Accounting Qualification (ACCA, ACA, CIMA) obtained or in progress (advantage)
• Strong analytical skills, with the ability to interpret and communicate complex financial data to non-finance stakeholders
• Advanced proficiency in Excel / Google Sheets; experience with BI and AI tools (Claude, Tableau, Power BI or similar)
• Experience with large ERP or financial planning systems
• Fluent in English with exceptional written and verbal communication skills