Business Development Representative

Start date: from March 2026

Who we are

Formance is building the next generation of financial infrastructure. Our platform gives fintechs, banks, and digital platforms the tools to build and tracks money movements with full transparency and control.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers - e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide. Our success stems from the trust in our open-source foundation, the high level of programmability of our solutions, and our software-first approach, moving beyond traditional payment business models.

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

We’re now looking for a BDR to help our commercial efforts in the United States.

Why join Formance now?

We’re at a pivotal stage of our growth, doubling down on sales and enterprise expansion worldwide. The market is currently untapped, with financial backends traditionally built in-house by companies like Square, Airbnb, Qonto, and Uber. With a global market valued at over $10bn and projected to reach $300bn+ in 2030 for SaaS and platforms only, you'll join us at the perfect time to capture this potential!

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

We're all about customer experience, product, and strong expertise. Becoming the financial backend for major SaaS platforms is about trust and proving our product's value in mission-critical environments.

What you’ll do

Your responsibilities will include:

• Sourcing and qualifying new leads across target segments (SaaS platforms, vertical SaaS, fintechs, etc.)
• Researching and identifying high-potential prospects, understanding their use cases and challenges
• Crafting thoughtful, personalized outbound messages and campaigns (emails, LinkedIn, video, etc.)
• Collaborating closely with the founders and AEs to feed and refine our messaging, and iterate on what works
• Running initial discovery calls and handoffs, becoming the first voice of Formance in many conversations
• Helping structure a repeatable and scalable outbound motion, turning ad hoc tactics into a proven playbook
• Logging and analyzing your outreach and results to continuously optimize the process

You’ll sell directly to engineering and product teams at fintech and crypto companies, partnering with senior technical and business decision-makers. While our open-source ledger sparked strong inbound demand worldwide, we’re now shifting into high gear with focused outbound motions to win the most ambitious fintech and crypto players and shape the next generation of financial infrastructure.

Who you are

• Over 1+ year of relevant tech sales experience
• Proven intellectual curiosity, drive, and impact in fields beyond sales.
• Fluent in English
• Strong enthusiasm for the early stages of co-creating a product and shaping Formance's future.

Package

$95,000 – $110,000 a year

We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US!

Learn more about our product

Formance technical documentation: https://docs.formance.com/

Formance Github repo: https://github.com/formancehq

Interview Process

1/ Call with Valérie - HR Manager - 30 m’

2/ Call with Anne-Sybille - CEO - 20 m’

3/ Use case with Anne-Sybille, CEO and Antoine, Founding AE- 1h

4/ Last meeting with the team