Social Media Content Creator - Freelance

What We're Looking For

If you're the kind of person who clocks a trending format on TikTok before it's everywhere, can shoot and edit a Reel the same day, and has strong opinions about why one post performs and another doesn't, keep reading.

We're looking for a part-time, freelance creator who loves making videos, spotting trends, testing ideas, and bringing content to life. You'll work closely with our Marketing team to help increase content output, support filming, edit short-form videos, and develop new content formats that help more women and families learn about Cofertility.

This is a hands-on creator role for someone who enjoys being both behind and in front of the camera. You'll help us move quickly, experiment often, and create content our audience wants to watch.

We're especially excited to meet creators who can take our brand and turn it into scroll-stopping content that drives real impact. From trends and original content series to community storytelling, you’ll engage and grow the Cofertility social presence in fresh and creative ways. 

A part of this role is filming our CEO and co-founder, Lauren, on a regular basis. You'll need to be comfortable directing on-camera, capturing authentic moments, and turning them into content that feels real, not produced. You'll also help identify and coordinate with other creators when we need additional voices or perspectives.

Responsibilities

Deliverables are scoped monthly and include:

• Concept, shoot, and edit 16+ short-form video assets per month for social media (Instagram, TikTok, and YouTube) across multiple brand accounts using primarily iPhone and lightweight setups.
• Produce and edit long-form video content for YouTube
• Create static visual content for Instagram
• Appear on camera or direct Cofertility staff or creators when needed
• Maintain the content calendar and publish on schedule across platforms
• Monitor and engage with comments across our social channels in a timely, on-brand way
• Help identify, vet, and coordinate with external creators when we need additional content voices; this isn't a full influencer management role, but you should be comfortable doing outreach and basic briefing
• Proactively surface trending sounds, formats, and cultural moments relevant to our brand and audience
• Track basic performance data and flag what's resonating

Who We're Looking For

• Based in Los Angeles and available for periodic in-person content production
• 2+ years creating social content for a brand, agency, or as a creator 
• Platform-native: you're chronically online in the best way. Strong instincts for hooks, storytelling, pacing, and what makes content convert.
• Closely attuned to what matters to women in their 20s and early 30s. You track culture and trends they care about in real time rather than after they've moved on, and you know what will land with them and what earns their trust.
• Are comfortable appearing on camera 
• Can execute in a brand’s voice and aesthetic; you translate briefs into content without losing context
• Have a strong understanding of TikTok, Instagram, YouTube, and social trends
• Enjoy brainstorming creative concepts and testing new formats
• Have strong editing skills 
• Is a self-starter with a test-and-learn mindset and a bias toward action and iteration 
• Able to work independently, manage your own deadlines, and communicate proactively when things shift
• Thrive in fast-moving, creative environments
• Curiosity or genuine interest in women's health, reproductive wellness, or topics that matter to women in their 20s and 30s

Details

• Estimated ~ 25-30 hours/week
• Hourly Rate: $40-65/hour, depending on experience
• Type: Part-time, independent contractor

About Us

We are a fully remote team and are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We communicate regularly throughout the day, and you’ll never be alone. We believe in giving our team members autonomy, and place value on the output of each team member.  Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.