Marketing Acquisition Lead

Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed

Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers

Manage our marketing CRM and the systems that support campaign operations

Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results

Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events

Report weekly to leadership with clear insights, recommendations, and results tied to KPIs

Collaborate with executive and design teams to launch cohesive, high-quality campaigns

3-5 years of experience in marketing with a focus on user acquisition

Proven experience running email and SMS campaigns end-to-end

Comfortable owning both strategy and execution

Strong analytical mindset; confident working with campaign data and performance metrics

Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously

Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus.

Experience using AI tools regularly in your workflow (content, analysis, automation)

Excellent written and verbal English communication skills (native or near-native fluency)

Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations

Willing and able to travel periodically for client meetings, team gatherings, and events

Thrives in a fast-paced startup environment with high ownership