tl;dr

⊹ You will own video at Prox: customer documentaries, field interviews with technicians, conference footage, founder/lifestyle content, product demos, and fast-turnaround social edits.

⊹ We treat video as one of Prox's core asymmetries. The right person will help bring this motion from zero to one: make the problem obvious, make the product feel real, and make the company impossible to ignore for the people we need to reach.

⊹ This is not a corporate B-roll role. We want someone who can find the story, direct the shoot, make real people comfortable on camera, edit quickly, and develop a recognizable visual language for the company.

⊹ A lot of the work will happen outside the office: customer sites, dealer floors, service desks, trade shows, field calls, technician interviews, and behind-the-scenes startup moments.

⊹ You should be excited to film manufacturers, field technicians, HVAC/plumbing/trade workers, founders, customers, conferences, late-night builds, and the honest mess of an early startup.

⊹ Based in San Francisco. In person. Travel will be part of the role.

What We're Doing

Prox is building the AI product specialist for manufacturers.

Manufacturers use Prox as a technical support and product sales tool across the surfaces where their customers and teams already work: dealer tablets, service-desk computers, sales laptops, websites, internal tools, support workflows, and agent/MCP-style connectors.

A dealer, customer, support rep, or salesperson can ask Prox which product fits a use case, how to configure it, what parts are compatible, how to troubleshoot an issue, how to install or service it, or how to produce the right quote or setup guide.

The goal is simple: every manufacturer should be able to make their best product specialist available everywhere, instantly.

Why This Role Exists

Video is not a side channel for us. It is one of the ways Prox can win before we have a giant sales team, a giant brand, or a giant budget.

Prox is easiest to understand when you see it in the hands of real people.

The product becomes obvious when a technician is standing next to a machine, trying to figure out what part fits, what setting to use, what step comes next, or why something is not working -- and Prox can answer from the manufacturer's actual product knowledge.

Our customers are original equipment manufacturers: companies that design, make, sell, and support complex physical products. They are owners of brands and manufacturing facilities. They are founders, CEOs, operators, dealer leaders, service managers, product specialists, support teams, and workers inside companies where real physical products have to be sold, installed, serviced, and repaired.

These people are not spending all day reading SaaS blogs. They are watching YouTube, LinkedIn, Facebook, trade content, founder videos, field demos, how-it's-made footage, repair content, and videos from people who actually understand their world.

The problem is that most AI content does not speak to them. It looks like software talking to software people. It does not show the factory, the dealer counter, the technician in the field, the support desk, the equipment, the manual, the part, the customer, or the moment where someone needs an answer and cannot find it.

We want Prox video to make that problem concrete. We want owners of manufacturing companies, founders of OEM brands, dealer operators, service leaders, and technical workers to see our content and immediately understand: this is about my company, my products, my support burden, my dealer network, my technicians, and my customers.

That is why video is a core part of how we sell, recruit, build trust, and explain the company.

That means filming customer deployments like miniature documentaries. It means interviewing technicians who already use ChatGPT, YouTube, manuals, forums, and group chats to solve field problems. It means showing them Prox and capturing what feels useful, what breaks, and what they would actually use. It means showing how we work: conferences, customer travel, demos, office life, builder residences, product sprints, and the strange little moments that make a startup feel alive.

The right person will not wait for perfect scripts or polished sets. You will notice what is interesting, turn it into a shoot, get the footage, cut it into something sharp, and help us build the house style for Prox video.

The Content You Will Make

Customer Documentaries. How-it's-made-style stories with manufacturers, dealers, and customer teams. Show the products, the workflow, the people, the support problem, and how Prox fits into the day-to-day reality.

Field Technician Interviews. Interviews and product tests with HVAC technicians, plumbers, installers, mechanics, TaskRabbit-style field workers, and other people who troubleshoot physical products for a living. Capture how they solve problems now, what tools they trust, and how they react to Prox.

Product-in-the-Wild Footage. Film Prox being used on dealer tablets, service-desk computers, laptops, phones, internal tools, support workflows, and customer-facing surfaces. Make the product feel concrete.

Founder and Team Lifestyle. Show how Prox works: late nights, customer calls, conferences, travel, office sessions, demo prep, whiteboards, product debates, hiring, and the behind-the-scenes rhythm of the company. Think intimate founder-led documentary, not startup theater.

Conference and Event Content. Capture the before/during/after of trade shows and startup events: booth setup, customer conversations, founder prep, live demos, recap edits, social cuts, and follow-up assets.

Sales and Recruiting Assets. Create short clips, customer proof, landing-page videos, demo walkthroughs, hiring content, founder clips, and vertical-specific assets that make Prox easier to understand.

Creative Direction. Help define how Prox should look and feel on video: pacing, color, music, titles, recurring formats, thumbnails, framing, interview style, product shots, and editing taste.

What You'll Work On

Shoot Planning. Turn customer visits, technician interviews, conferences, office days, and founder schedules into clear shoot plans without overproducing the life out of them.

Filming. Run camera, audio, lighting, framing, interview setups, run-and-gun conference footage, screen/product captures, and office/lifestyle footage.

Interview Direction. Help non-actors speak naturally. Ask good questions, find the real moment, and make technical people feel comfortable enough to say something honest.

Editing. Cut polished short-form and mid-form videos quickly: LinkedIn clips, documentary cuts, founder edits, product demos, event recaps, customer stories, and raw-but-good internal footage.

Content Packaging. Create hooks, selects, captions, subtitles, thumbnails, cutdowns, exports, and versioned assets for LinkedIn, website, email, sales follow-up, hiring, and investor/customer updates.

Asset System. Keep footage organized. Build the archive, label the best moments, preserve reusable b-roll, store project files sanely, and make sure the team can find the right clip later.

Feedback Loop. Work with founders, GTM, customer teams, and deployment people to turn what we learn from shoots into better content, better demos, and sometimes better product.

What We're Looking For

⊹ strong shooter and editor -- you can produce clean, watchable footage and cut it into something people actually want to finish

⊹ documentary instincts -- you can find the story in a customer visit, technician interview, conference day, or normal office session

⊹ good taste -- your work does not feel like a SaaS explainer, a corporate brand film, or generic startup content

⊹ comfortable with real people -- you can direct founders, customers, technicians, dealers, and conference strangers without making them stiff

⊹ fast turnaround -- you can ship same-day rough cuts, 24-48 hour social edits, and clean final cuts without needing a giant process

⊹ field-ready -- you can travel, film in imperfect spaces, handle noisy environments, troubleshoot gear, and still get usable footage

⊹ product curiosity -- you are interested in how physical products work, how technicians troubleshoot, and why AI tools are becoming part of field work

⊹ operationally clean -- files, footage, versions, drives, transcripts, and export settings do not become chaos around you

⊹ high agency -- if there is a customer visit, a conference, a weird technician story, or a founder moment worth capturing, you figure out how to capture it

Strong signals: documentary work, founder/startup content, customer story videos, trade/field/industrial footage, interview-heavy projects, fast social edits, conference/event work, or a personal YouTube/TikTok/LinkedIn portfolio with real taste.

What Good Looks Like In 90 Days

⊹ Prox has a recognizable video style: real, sharp, technical, human, and not overproduced

⊹ at least two customer or customer-adjacent documentary pieces are planned, shot, and edited

⊹ one field-technician interview/test series is running, with honest reactions to how people solve technical problems today and where Prox helps

⊹ conferences and customer visits produce reusable clips within 24-48 hours, not three weeks later

⊹ the founders have a steady cadence of high-quality behind-the-scenes and product content

⊹ sales and hiring have a library of short clips that make Prox easier to understand

⊹ raw footage, selects, transcripts, and final exports are organized enough that content compounds instead of disappearing

The Application Process

Step 1: Portfolio. Send work that shows your taste: documentary, interviews, founder/lifestyle content, event footage, customer stories, product videos, or anything that proves you can make real people and real work feel interesting.

Step 2: Founder call. We will talk through your work, what you notice when you film, how you edit, and what kind of video language you think Prox should build.

Step 3: Paid trial project. We will give you a real Prox scenario: a founder, product, customer story, technician interview, or event. You will propose the angle, shoot or cut a piece, and deliver one main edit plus short cutdowns.

Step 4: Work trial in SF. You spend time with us in person and capture real company footage. The goal is to see how you operate in the actual environment.

Step 5: Offer.

A Word Directly To You

This role is for someone who wants to build the visual memory of a company while it is still early enough that the story is raw.

You will be close to founders, customers, technicians, product work, sales motion, and the field. You will not be handed perfect briefs every morning. You will need to notice what matters and turn it into something people want to watch.

If you want to make video that helps people understand how AI is changing work in the physical world, this is a good place to do it.

--Dima & Greg

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