Pure Builds Rare Coin Marketplace and Expands Product Engineering Team
Pure is building a digital marketplace for physical rare coins and precious metals including gold, silver, platinum, palladium, and rhodium. Founded in 2022 and backed by Y Combinator (S23) and Pioneer Fund, the 10-person Series A startup aims to bring transparency, liquidity, and real-time order book execution to an $11 billion rare coin market and $55 billion retail precious metals sector that remain largely offline.
The Los Angeles-based startup was founded by CEO Trey Benedict, a former numismatist at Heritage Auctions and researcher at the Smithsonian Institution who earned an economics degree from UC Berkeley. In a video interview on Chris Hutchins's channel titled "How the Gold Market Actually Works (2025 Guide)", Benedict described how physical gold trading operates on spot prices plus markups, noting that limited drops from the U.S. Mint generate consumer demand similar to modern streetwear releases.
To power its marketplace, Pure aggregates data sources and builds real-time order books and auction listings across thousands of products and sellers. Its technical stack includes Next.js, Tailwind CSS, Apollo, TypeScript, GraphQL, Redis, GoLang, Python, and PostgreSQL.
Pure is actively hiring across software engineering and marketing to support its physical asset management and consumer trading platform. The company is recruiting a mid-level Product Engineer — Marketplace ($160,000 to $220,000, remote) to build features covering listings, trading, checkout, payments, and account services. On the backend and logistics side, Pure is hiring a mid-level Product Engineer — Vault Platform ($160,000 to $220,000, remote) to own customer vault accounts and internal systems used for asset verification, storage, and shipping in collaboration with warehouse, logistics, and compliance teams. Early-career developers can also apply for a Product Engineering Intern ($6,000 to $10,000 per month, remote) role to construct product pages, order flows, and internal dashboards using TypeScript, Next.js, and PostgreSQL.
On the growth side, Pure is seeking an onsite senior Social Media & Content Lead ($90,000 to $135,000, Los Angeles) to serve as its first dedicated social hire, directing organic creative strategy across Instagram, TikTok, and Discord. The startup is also offering a Growth Marketing Intern ($4,000 to $7,000 per month, Marina del Rey, CA) position to run full-funnel experiments across email, social, community, and paid channels.
Open Roles at Pure
| Role | Location | Work Mode | Salary |
|---|---|---|---|
| Product Engineer — Vault Platform | Los Angeles, CA, US / Remote (US) | Remote | $160,000 – $220,000 |
| Product Engineer — Marketplace | Los Angeles, CA, US / Remote (US) | Remote | $160,000 – $220,000 |
| Social Media & Content Lead | Los Angeles, CA | Onsite | $90,000 – $135,000 |
| Growth Marketing Intern | Marina del Rey, CA, US | Onsite | $4,000 – $7,000 / month |
| Product Engineering Intern | Los Angeles, CA, US / Remote (US) | Remote | $6,000 – $10,000 / month |
