BusinessOnBot Expands WhatsApp AI Platform with Five Bengaluru Roles

BusinessOnBot, a Y Combinator W21 graduate building automated user acquisition and selling tools on WhatsApp for D2C businesses in India, is hiring five full-time team members across engineering, product management, and design at its headquarters in Bengaluru, Karnataka, India. The company, which has raised $1.3M in pre-Series A funding, operates a conversational platform powered by vernacular natural language processing built on RASA.

Automated Commerce and Vernacular AI

BusinessOnBot integrates as a plugin into D2C storefronts like Shopify and WooCommerce. The system converts messaging conversations into storefront transactions, allowing brands to handle catalog presentation, order placement, payments via Razorpay and Cashfree, order tracking, and referral campaigns inside WhatsApp. In an interview on Misfits Capital, the startup shared that its automated workflows achieved a 10% sales conversion rate compared to typical 3% to 4% rates on traditional websites, driving over 1.6 crore INR in monthly online GMV for client brands.

To support high platform availability and user interface security, the startup is hiring a Frontend Engineer in Bangalore, Karnataka, India. The role requires building business-friendly web interfaces, preparing test cases, and establishing continuous integration and continuous deployment (CI/CD) pipelines.

Founder Background and Early Milestones

Co-founder Kirushanth Kumar completed a combined BTech and MTech degree at the Indian Institute of Technology Madras between 2013 and 2018 before founding the business. He leads the company alongside co-founder and CTO Praveen Prashant, a former Data Scientist at Gojek.

The founders initially explored conversational banking and broad consumer bot services before joining Y Combinator's W21 batch, where they pivoted specifically to direct-to-consumer brand enablement. YourStory.com reported on the team's shift toward solving high customer acquisition costs and margin compression for Indian D2C brands.

Engineering and Product Team Expansion

BusinessOnBot is scaling its technical platform through several open positions in Bengaluru. To manage system architecture and lead developers, the team is recruiting a Lead Software Engineer in Bangalore, India, offering $40,000 to $60,000 per year. The position carries responsibility for core platform engineering, team management, API authentication, security, CRM integrations, and production deployment oversight.

For mobile engineering, the startup is hiring a Mobile App Developer in Bengaluru, KA, IN with a compensation range of INR 100,000 to INR 1,500,000 per year. The developer will build and maintain React Native applications across iOS and Android, connect third-party APIs, and manage deployment pipelines.

Product execution is expanding with a Product Manager in Bengaluru, KA, IN paying INR 800,000 to INR 1,100,000 per year. The role focuses on translating product goals into user stories, conducting customer discovery, and coordinating release schedules. Additionally, a Product Designer in Bengaluru, KA, IN will handle user research, craft wireframes and mockups, and build scalable design systems across web applications. In media commentary on groD2C - By BusinessOnBot, the team frequently discusses testing customer engagement tactics on messaging platforms to optimize retargeting for online retailers.

Open Positions at BusinessOnBot

See all open roles at BusinessOnBot