Product Marketing

Please apply here only.

The role

Drive growth and engagement by telling Text Blaze’s story and our users’ story across media: blog posts, videos, landing pages, and ads, and distribute it in different channels: our website, emails, our community forum, social channels, ads, etc.

Responsibilities

• Define our brand strategy, voice, and visual language.
• Create content such as landing pages, videos, social posts, and blog posts for different audiences to help them understand and unlock the full value of Text Blaze.
• Experiment with different distribution channels: social, ads, email, in-product, and more.
• Increase users' success, engagement, and sophistication through educational content.

Qualifications

• Storyteller - you know how to captivate and connect with your audience using words and visual design.
• Designer - you have a taste for what looks good and you can articulate your preferences.
• Builder - you get hmm… stuff done. You’re comfortable with tech and can learn new skills.
• Result and data oriented - you know what feels good, but you confirm with data.
• Team player - you have high emotional intelligence and know how to mentor others.

First 90 days

In the first 30 days, you’ll:

• Get to know the product in detail.
• Talk to as many users as possible, learn about their work and the value Text Blaze provides.
• Create an asset library.
• Create an AI agent to help you create product animations at scale.
• Start creating videos, social posts, and landing pages.

In the following 60 days, you’ll:

• Create our content strategy, segmenting and prioritizing our user base.
• Continue creating content.
• Experiment with different distribution channels: emails, ads, social.
• Come up and test other initiatives.

What makes this job unique

• Join a growing, profitable startup that is loved by users.
• Be part of a small team of superstars and own Text Blaze's marketing end-to-end and from the ground up.
• Go crazy! We encourage autonomy and creativity.
• Remote-first company: work from the Palo Alto office or from anywhere in the world.

About Text Blaze

Text Blaze is LOVED by users. It is the #1 ranked writing assistant in the Chrome Web Store. It is extremely easy to start using - users save text snippets and insert them anywhere on the web using keyboard shortcuts. BUT, there's a lot hiding under the surface - Text Blaze snippets can become mini-apps that codify, guide, and automate entire user workflows.

Text Blaze is already used by close to a million users, ranging from SMBs to large enterprises such as Block, HubSpot, Redfin, Mercado Libre, and many others.

About the founders

Scott and Dan met at Google. Dan was a product manager, and Scott was an engineering manager. They worked on products for sales and support teams, with a focus on AI applications (this was before ChatGPT). Text Blaze started as one of Scott’s side projects, based on the insight that no product is perfect for the needs of every user and team, and there’s always friction that leads to low-value and repetitive work. Scott left Google to focus on Text Blaze. Dan advised him at first and then left Google as well to join Scott.

Interview Process

1. Introductory call with Dan (co-founder and CEO) - 15-20 minutes
   - Quick introductions
   - What are you looking for in your next role?
   - Overview of the role, Text Blaze, and the interview process
2. Short take-home exercise - roughly one hour
   - Is this a product you’re excited about? do you see yourself working on it for the next few years?
   - Get yourself familiar with Text Blaze and our users by reading a few case studies and exploring the product. Create a couple of snippets.
   - Review one of our landing pages - share what you like and what you would change.
3. Formal interview with Dan - 30 minutes
4. Formal interview with Scott (co-founder and CTO) - 30 minutes
5. Project - requires roughly 5 hours of work
   - Create a social post with a one-minute video or an image about one of our features or customers.