Senior Director of Marketing

We're looking for a Senior Director of Marketing to lead the creative strategy, global narrative, and brand positioning that shapes how the world sees Lemonade. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership to define and protect a brand people genuinely love.

We believe two things matter for every leadership role at Lemonade: leadership that sets the bar for excellence, builds high performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

In this role you'll

• Own brand strategy end-to-end, covering positioning, narrative, voice, and creative standards, and serve as the internal authority on what's on-brand across every consumer touchpoint globally.

• Lead flagship brand campaigns from creative concepting through launch, including director selection, external studio management, and founder feedback loops.

• Concept and deliver non-traditional brand activations and experiential marketing tied to product moments.

• Drive brand strategy for market entry and growth in Europe, specifically the UK, France, and the Netherlands, including campaign localization, influencer briefs, and cultural adaptation.

• Own the brand health tracking program, define KPIs like awareness, consideration, and distinctiveness, and translate measurement into actionable strategy and budget recommendations.

• Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at Lemonade.

• Oversee campaign production and operations, ensuring seamless execution across all channels.

What you'll need

• Extensive leadership experience in brand marketing, brand strategy, or creative direction at a top-tier consumer brand or agency.

• A proven track record bringing major, flagship brand campaigns to life, from concept to screen, including work with external directors and production teams.

• Experience scaling brand footprints internationally, with a sharp understanding of cultural nuance and market localization.

• A highly analytical mindset with experience managing brand health programs and connecting creative metrics to business outcomes.

• An uncompromising eye for design, copy, and storytelling. You can articulate exactly why something is or isn't working.

• Strong leadership skills with a track record of hiring, mentoring, and inspiring senior creative talent.

• Ready to work in an office environment most days of the week.