Growth & Content Marketing

Role Responsibilities:

Organic Growth & Content

• Develop and execute Finku's organic social media strategy.
• Create and scale short-form content designed to maximize reach, engagement, and shareability.
• Research trends, audience insights, and viral content frameworks to generate high-performing content ideas.
• Collaborate with designers, creators, and internal teams to produce compelling content.
• Analyze content performance and continuously test new hooks, formats, and storytelling approaches.

Paid Marketing

• Support the management and optimization of Meta, TikTok, and Google Ads campaigns.
• Monitor campaign performance and identify opportunities for improvement.
• Report on key marketing metrics and provide actionable insights.

Role Requirements:

• 2-4 years of experience in Social Media, Content, Growth, or Digital Marketing.
• Proven track record of creating high-performing or viral content (portfolio required).
• Strong understanding of content frameworks, storytelling, and social media algorithms.
• Deep understanding of Gen Z and Millennial audiences and digital culture.
• Hands-on experience with Meta Ads, TikTok Ads, and Google Ads.
• Creative, analytical, and highly experimental.