Lifecycle Marketing Manager
What you need
- Multi-yr lifecycle ownership for consumer product at scale
- Expertise with marketing automation platforms (Iterable, Braze, etc.)
- Deep understanding of consumer activation, engagement, retention strategies
- Strong analytical skills to derive insights from ambiguous data
- Proven cross-functional collaboration and persuasive copywriting
What you'll do
- Own lifecycle marketing strategy across email, push, SMS, in-app
- Build personalized customer journeys based on user behavior
- Write clear, persuasive copy for all customer communications
- Design and run experiments to optimize lifecycle journeys
- Collaborate with product, design, engineering, analytics teams
About Felix
Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.
Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.
About the Role
Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.
You will
Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.
Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.
Draft clear, succinct and persuasive copy for all customer communications.
Regularly define and execute experiments to optimise our journeys.
Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert,
You have
Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).
An understanding of consumer acquisition, activation, engagement and retention strategies.
A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.
An effective communicator and copy writer.
Proven success working with cross-functional teams.
Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
Benefits
Full medical, dental and vision benefits
Maternity / paternity policy
4 weeks vacation (3 weeks anytime + 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first, work from anywhere in Canada
Incredible culture powered by an highly collaborative and high performing team
Large impact at an early stage technology company
Professional development opportunities, working closely with founders and senior leadership team
Open vacancy: This posting is for an existing vacancy at the company.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email [email protected].
Recruitment Fraud Alert
Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives.
Communication: We will only ever contact you from an official @felixforyou.ca email address.
Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp).
Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.
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About Felix
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
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