Founding Growth Marketer

About Us

Corgi is building a modern insurance company, and our trucking division is one of its fastest-moving bets. We write commercial auto liability and motor truck cargo coverage for trucking fleets nationwide, with a full product suite for trucking companies and freight brokers rolling out behind it.

We sell through multiple channels: direct to fleets, through appointed retail agents and MGA partners, and through embedded partnerships with the fuel card, factoring, and telematics platforms truckers already use. What we don't have yet is marketing. That's where you come in.

The Role

You will be the first marketing hire for the trucking business. This is a true founding seat: you'll define the growth strategy, build the machine, and run it yourself, working directly with the division CEO and sales leadership. Your work will show up in pipeline and premium within weeks, not quarters.

This role is for a builder. There is no playbook to inherit, no agency to manage, and no committee to wait on. You'll test fast, kill what doesn't work, and scale what does. As the division grows, so does the opportunity to build and lead the marketing function.

What You'll Do

• Build the direct-to-fleet demand engine: paid acquisition, SEO and content, lifecycle, and data-driven list building to feed our BDR team
• Stand up channel marketing that recruits and activates retail agents and MGA partners
• Run co-marketing with embedded partners across fuel card, factoring, and telematics platforms
• Own the events calendar: major trucking industry shows, agent events, and our own field marketing
• Sharpen brand, messaging, and web presence for two very different audiences (fleet owners and insurance producers) and keep both converting
• Instrument the funnel end to end: attribution, CAC by channel, and pipeline reporting alongside sales leadership
• Set the foundation (tooling, data, process) for the marketing team you'll eventually help build

Who You Are

• 2 to 3 years in growth, demand gen, or full-stack marketing, ideally B2B
• You've done zero-to-one before: first or early marketer at a startup, or you built a channel from nothing
• Hands-on across the stack: you can launch a campaign, write the copy, ship a landing page, set up a nurture flow, and read the dashboard without waiting on anyone
• Comfortable marketing to non-tech buyers. You can talk to a fleet owner or an independent insurance agent and be credible
• Commercially minded: you think in pipeline and written premium, not impressions
• Thrive in ambiguity and move fast without being told to

Nice to Have

• Experience in insurance, fintech, logistics, or another regulated or old-school industry
• Familiarity with channel or partner marketing (selling through agents, brokers, or resellers)
• Experience with public data sources for targeting (e.g., FMCSA/DOT data)

Compensation and Benefits

• Medical, dental, and vision coverage
• 401(k)
• In-office role in San Francisco or Boston alongside a fast-growing sales team

Why This Role

Founding marketing roles at companies that are already selling are rare. The division launched months ago, the sales team is multiplying, and the product is live. You get the upside of a ground-floor seat without the risk of a product that doesn't exist yet. If you want your fingerprints on everything and a straight line from your work to revenue, this is it.