New Media Lead

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Design, produce, and scale brand narrative and executive thought leadership across owned, direct-to-audience channels (LinkedIn, X, Substack) to build trust, authority, and organic reach without relying on traditional media, while rigorously navigating reputation and regulatory risks inherent to a regulated financial entity

What you will do

• Executive Thought Leadership Engine: Build and execute an authentic, consistent narrative strategy for the CEO and key executive accounts across LinkedIn and X/Substack, driving a 100% increase in high-value audience engagement (founders, investors, financial ecosystem leaders, talent) within the first 6 months.

• Channel Growth & High-Value Reach: Grow Addi’s owned channels (LinkedIn, X, Substack) by achieving a 30% quarterly growth rate in net-new, high-intent followers and readers while maintaining top-tier engagement metrics over mass-reach clickbait.

• Integrated Campaign & Product Launch Execution: Successfully orchestrate and launch at least 3 integrated narrative campaigns (combining long-form/written pieces, short-form audiovisual content, and coordinated PR amplification) that clearly articulate Addi’s product and regulatory milestones with zero compliance breaches.

• Content Efficiency & Editorial Cadence: Establish a repeatable production pipeline—acting as an editor and thought partner to leadership—delivering a minimum of 3–5 high-quality pieces per week (essays, short-form videos, or opinion pieces) while cutting executive interview-to-publication turnaround time to under 48 hours.

• Cross-Functional Risk & Compliance Alignment: Build a streamlined workflow with Legal, Compliance, Brand, Product, and PR teams that achieves a 100% compliance record on published statements without sacrificing tone, authenticity, or editorial speed.

What we’re looking for

• Possesses strong executive thought partnership and editorial savvy

  • Serves as a strategic sparring partner and editor to senior leadership, capturing raw executive ideas and translating them into compelling written and audiovisual narratives.

  • Simplifies complex technical, commercial, and financial subjects into accessible, human, and authentic stories without relying on generic corporate marketing

  • Refines and sharpens tone across varied direct-to-audience channels, ensuring content reflects a distinct, high-signal leadership voice.

  Track record of new media management and audience growth

  • Demonstrates deep mastery of channel-native dynamics, algorithms, and publishing strategies across LinkedIn, X, Substack, and short-form video.

  • Prioritizes high-value audience growth (investors, founders, key ecosystem partners) over mass, low-intent vanity metrics.

  • Executes full-funnel narrative campaigns, seamlessly combining written opinion pieces, audiovisual assets, and coordinated press efforts.

  Demonstrates strong regulatory risk awareness and editorial judgment

  • Navigates the balance between direct, authentic executive tone and the strict compliance guardrails of a regulated financial institution

  • Identifies potential reputational risks early and knows when a piece can proceed vs. when formal Legal and Compliance escalation is required.

  • Maintains absolute accuracy on financial statements, product details, and company policy with a zero-tolerance standard for regulatory breaches

  Experienced in cross-functional coordination and stakeholder management

  • Builds seamless, high-trust workflows across disparate teams including Legal, Compliance, Brand, Product, People, and PR.

  • Drives alignment across multi-stakeholder launches, ensuring a cohesive brand story across all touchpoints.

  • Proactively communicates timelines and editorial feedback to keep multi-departmental projects moving efficiently

  Has solid expertise in autonomous execution with high accountability

  • Operates with high agency to drive content projects from concept to final distribution without needing constant supervision.

  • Analyzes channel performance metrics rigorously to continuously refine publishing cadence and content strategy

  • Combines strong self-motivation and intellectual curiosity with low ego, actively seeking feedback and adapting to evolving business needs

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

   

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (60 min)
  A more in-depth conversation with our Accounting manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Case Study (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 4: Co-Founder Interview
  If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.