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Singapore, Central Region, SingaporeFounded 2010841+ employeesPrivate
$1.1B raisedAcquired· last: debt financing (Nov 2023)· 13 rounds
Backed by(19 investors)
Deutsche Bank · LeadSoftBank Vision Fund · LeadBlackRock · LeadBoyu Capital · LeadBroad Peak Investment · LeadHOPU Investment Management Company · LeadInvestec · LeadWarburg Pincus · Lead+8 more
1 layoff event · Last: Jun 2022

Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit traxretail.com..

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