Subsets

B2B Software and Services B2B SaaS AI Machine Learning Artificial Intelligence (AI)Enterprise Software Software CRM

Copenhagen, DenmarkFounded 20227+ employeesPrivate

$1.7M raisedSeed· last: pre seed (Feb 2024)· 1 rounds

Backed by(6 investors)

Y Combinator · Lead FinTech Collective · Lead+4 more

AI-driven Retention Automation for subscription media businesses.

Founders

Oliver Brandt

Martin Johnsen

Nikolai Skelbo

Nikolai Skelbo Neldeberg

Co-founder and COO

YC S23

Hiring Pitch

Subsets is the leading lifecycle growth platform for consumer subscription teams.

We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support.

Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst.

Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.