Sponsorships Manager

About the Opportunity

At Superbet, our brand is one of our key strategic differentiators. We strive to build partnerships that go beyond brand visibility, creating meaningful and memorable experiences that foster genuine connections with our consumers.

We are looking for a Sponsorships & Partnerships Manager to lead the management and execution of our entertainment and sports sponsorship portfolio in Brazil, ensuring operational excellence, strong relationships with strategic partners, and the maximization of contracted assets.

This role will work closely with the Head of Sponsorships and will be responsible for implementing sponsorship strategies, managing day-to-day relationships with sponsored properties, and delivering initiatives outlined in sponsorship agreements and activation plans.

In addition, the position will have direct responsibility for managing the Events team, supporting employee development, ensuring cross-functional alignment, and driving excellence in the execution of brand experiences and activations.

We are looking for someone who 

• Minimum of 5 years of experience in sponsorships, partnerships, entertainment marketing, experiential marketing, events, or related fields.
• Strong experience managing relationships with festival organizers, cultural events, carnival organizations, major entertainment properties, agencies, influencers, artists, and commercial partners.
• Experience within the sports industry will be considered a plus.
• Proven track record in delivering brand activations, events, experiences, and integrated marketing campaigns.
• Experience managing teams and developing talent.
• Strong project management skills, with the ability to coordinate multiple stakeholders, vendors, and timelines simultaneously.
• Excellent communication, organizational, and attention-to-detail skills.
• Analytical and results-oriented mindset, with the ability to monitor performance metrics and evaluate initiative effectiveness.
• Experience working in global organizations or matrix structures will be considered an advantage.
• Passion for entertainment, music, culture, live experiences, and major events.

What you'll be doing: 

• Manage day-to-day operational relationships with festival promoters, event organizers, cultural and sports properties, agencies, talent, influencers, and other strategic partners.
• Lead the execution of sponsorship and partnership agreements, ensuring all contractual commitments are delivered by all parties involved.
• Coordinate brand activations across festivals, concerts, carnival events, cultural initiatives, owned experiences, hospitality programs, and, when applicable, sponsored sports properties.
• Collaborate closely with Branding, Content, Social Media, CRM, PR, Operations, and Commercial teams to maximize the value of contracted assets and the impact of brand initiatives.
• Manage relationships with artists, influencers, ambassadors, and talent, ensuring all contracted deliverables, appearances, and content commitments are fulfilled.
• Coordinate agencies, vendors, and partners involved in brand activations and experiences.
• Monitor the utilization of acquired rights and ensure the proper execution of sponsorship and partnership agreements.
• Coordinate approvals, operational requests, asset requirements, and communication flows between internal and external stakeholders.
• Develop and consolidate performance reports, tracking key metrics related to asset delivery, brand exposure, and return on investment.
• Support the Head of Sponsorships in the ongoing evaluation of the sponsorship portfolio, providing insights, recommendations, and learnings that contribute to renewal, optimization, and expansion decisions.
• Identify tactical opportunities to amplify and activate sponsored properties, maximizing the value generated through partnerships.
• Lead and develop the Events team, managing performance, setting priorities, overseeing deliverables, and supporting the professional growth of team members.
• Allocate and supervise operational projects and responsibilities across the team, ensuring quality, efficiency, and timely execution.
• Foster collaboration between the Events team and cross-functional departments, ensuring strategic alignment and excellence in execution.
• Act as the primary owner of operational governance for sponsorship and event-related projects, ensuring organization, visibility, and effective tracking of team