Performance Marketing Specialist

.We're looking for someone who: 

We’re looking for a Performance Marketing Specialist who’s passionate about performance marketing and eager to drive results in a fast-paced environment. If you love diving into data, optimizing campaigns, and uncovering growth opportunities, this might be the perfect role for you!

• Running and optimizing PPC campaigns across Google Ads and Apple Search Ads, whether in an agency or in-house, with an experience of 2 years of experience (ideally in iGaming, Gambling, Sport Betting, or e-commerce)
• Leveraging data and analytics to fine-tune campaigns, ensuring efficient performance and growth
• Keeping up with the latest trends in Search & App  marketing, applying new strategies to stay ahead of the curve
• Using AI to go deeper, scale faster, and work smarter
• Maximizing the impact of Smart Bidding campaigns by understanding Google’s best practices and optimization techniques
• Creating reports and analyses to track key business KPIs, identifying areas for improvement and action
• Running A/B tests (ad copy, bidding strategies, etc.) and making data-driven decisions based on results
• Proactively researching new growth opportunities for Google Search and Apple Search Ads, bringing fresh ideas to the table
• Understanding and optimising conversion funnels
• Thriving in a collaborative yet independent environment—comfortable working in a small team while contributing to a large-scale organization
• Being open to business travel, embracing new challenges and opportunities along the way
• Communicating confidently in English (both written and spoken)

If you’re data-driven, proactive, and excited about making an impact, we’d love to hear from you!

Bonus points if you: 

• You have experience in the iGaming industry or are a sports enthusiast who understands the market
• You’ve managed Google Ads performance campaigns for large clients, driving measurable results
• You hold a Google Ads and/or Google Analytics certification, showing your expertise in the field
• Have a strong knowledge of analytics tools
  
  

What will you be doing? 

• Create, analyze, and optimize Google Ads and Apple Search Ads Performance marketing campaigns (mainly Search) for Brazil market and opportunities in other upcoming markets to meet business objectives
• You will be part of a multicultural team (based in Brazil, Romania, Poland, Ireland, Belgium, Croatia) that has an excellent knowledge of Paid Channels, Martech tools, Gambling&Sports industry in different markets, that enjoys and appreciates knowledge sharing
• Identify opportunities for customer acquisition growth. Identifying SEM targets for growth of visibility, traffic, acquisition, and efficiency
• Conduct thorough research and analysis on our competitors, including their strategies, market positioning, product offerings, and customer feedback. Identify strengths, weaknesses, opportunities, and threats to help us refine our own business strategies.
• Monitor Google Ads budget & performance for evaluating, proposing, and implementing the most suitable optimization to meet business marketing objectives
• Ensure best practices are adhered to regarding Search account structure, campaign setup, and optimization
• Working closely with other departments to brief opportunities, promos, and landing page setup to fit with PPC and business goals 
• Working closely with other acquisition channels / internal teams, ensuring knowledge share to achieve business objectives

Have access to multiple learning resources and opportunities such as: dedicated workshops, attending local and global conferences, having an LCS support from Google, attending courses, travel for business purposes