Marketing Lead - Commercial

About Somethings

Somethings is building the first social wellness platform for teens and young adults — a place where a teen can form a real relationship with a mentor who gets them, sticks with them, and helps them get better.

25 million teens in the U.S. are struggling with their mental health. Every one of the thousands of teens who download Somethings is struggling. Our job is to make sure they don’t just show up — they stay, connect with real humans who care deeply about them, and get the support they need to thrive.

We’re backed by General Catalyst and world-class healthcare + consumer investors, and we’re growing fast — in 2025 we grew 1100%, and we’re on track to 5x in 2026.

If you want to help shape how a generational company in mental health shows up to the world, welcome home.

Role Overview

We're looking for a senior, hands-on marketing leader — someone with Director-level judgment and Individual Contributor energy — to own how Somethings shows up to health plans, state partners, and behavioral health buyers.

This is not a "big-budget, top-down" role. This is a core company builder role where you will be instrumental in bringing Somethings to the biggest stages in healthcare.

You'll personally shape our voice, grow our presence, and execute end-to-end across content, conferences, and commercial marketing in service of making Somethings the best known brand in youth mental health. You'll operate as both the strategist and the doer, setting the narrative and making it real in the world.

This role is focused on driving brand awareness and commercial opportunities with health plans and state partners — building the top-of-funnel engine that puts our sales team in front of the right buyers.

You will define how Somethings is positioned to customers and partners as we scale into a category-defining company.

What You’ll Do

You won't just "run marketing." You'll own the most important commercial positioning engine in the company:

1. Power Our Commercial & Sales Presence

Build and execute the marketing systems that help our commercial team win.

• Own our LinkedIn presence and how Somethings shows up to health plan buyers, state partners, and the broader market

• Shape our conference strategy, brand presence, and field marketing approach targeting the health plan and Medicaid ecosystem

• Create sales enablement content and positioning that helps our commercial team tell a clear, compelling story

• Define how we communicate value, differentiation, and credibility in high-stakes, real-world conversations

2. Build a Health Plan Top-of-Funnel Engine

Design and run the marketing systems that consistently generate qualified interest from health plan decision-makers.

• Develop content strategies that reach CMOs, behavioral health directors, and procurement leads at health plans and state agencies

• Build campaigns, assets, and thought leadership that keep Somethings top of mind across long enterprise sales cycles

• Own our presence at key industry conferences and events where health plan buyers are active

• Create the marketing infrastructure — playbooks, content calendars, lead nurture sequences — that gives our sales team a real edge

3. Own Strategy and Execution End-to-End

This is a true IC leadership role.

• Set brand and positioning strategy — then personally bring it to life

• Write, post, test, refine, and ship content yourself

• Build lightweight systems and processes that scale as the company grows

• Track what works, double down, and cut what doesn't — quickly and decisively

Who You Are

You are a builder-marketer, not a slide-deck marketer.

• You have 6+ years of marketing experience, ideally in healthcare, health tech, or enterprise/government sales environments

• You have direct experience building marketing programs that generate top-of-funnel pipeline for sales teams selling into health plans, managed care organizations, or state agencies

• You've personally run and grown brand or content channels — and can point to things you built that actually moved commercial outcomes

• You're as comfortable writing a post or launching a campaign as you are setting strategy

• You care deeply about voice, positioning, and how a company feels in the world — not just how it converts

• You thrive in ambiguity and love owning problems end-to-end

• You communicate clearly, move quickly, and don't need a large team or budget to make real impact

• You can get creative with design tools (Canva, Figma, etc) and can make your own assets and write your own posts as needed.

Bonus points if you've helped grow a startup's presence from "unknown" to "people pay attention to this" within the health plan or Medicaid space.

How We Work

We’re building a culture that blends high performance, deep belonging, and radical clarity:

• We care about outcomes, not theatrics

• We move quickly and learn constantly

• We speak the truth early

• We protect focus

• We hold a high bar for craft and quality

• We’re small, intense, collaborative, and mission-driven

• We care deeply about each other — and the millions of teens we serve

If you’re looking for a place where you can truly own your work and shape how a company shows up in the world, this is it.

Work Environment

This is a full-time hybrid position in our NYC office in Williamsburg in Brooklyn. We will consider fully remote for exceptional talent.

We operate with an output-driven culture and provide flexibility throughout the week as needed.

What We Offer

• 💰 Competitive salary, aligned with senior IC / Director-level impact — $140,000 - $180,000

• 📈 Meaningful equity, reflecting your foundational role in shaping the company’s voice and growth

• 🏥 Comprehensive health insurance

• 🎯 High ownership and autonomy

• 🎉 Unlimited days off

• 🔑 Final role level and compensation will be based on experience, scope, and demonstrated impact.

Equal Opportunity Employer

At Somethings, we're committed to building a workplace where diversity is not just welcomed, it's celebrated. We believe that innovation thrives on teams where everyone can be their authentic selves, bringing unique perspectives and backgrounds to the table. We are proud to be an Equal Opportunity Employer. This means all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our commitment to inclusivity is woven into the fabric of our corporate culture, ensuring everyone has the opportunity to succeed, learn, and grow with us.