Performance Marketing Manager

About the Role

We're looking for a Performance Marketing Manager who has actually spent real money and brought back real revenue.

You'll own paid acquisition end to end at AlgoTest: Meta, Google, and whatever else works. Our audience is Indian retail traders - skeptical, price sensitive, and hard to fool with generic creative. You need to understand what makes them click, sign up, and pay.

This is a hands on role. You'll be inside Ads Manager daily, writing creative briefs, killing bad campaigns fast, and defending every rupee of spend with numbers.

What You'll Do

1. Own Paid Acquisition

• Plan, launch, and scale campaigns across Meta and Google (Search, YouTube)
• Own budget allocation across products - core platform, RA campaigns, and crypto
• Test new channels when the existing ones plateau

2. Own CAC and ROAS

• You're accountable for cost per signup, cost per paid user, and payback period
• Know your CAC, not just platform reported numbers
• Cut spend that isn't working without waiting to be told

3. Drive Creative That Converts

• Write briefs, work with Design and video editors, and ship creative in volume
• Run structured creative tests - hooks, angles, formats, landing pages
• Build a creative library that keeps working after the first two weeks

4. Keep Tracking Honest

• Work with Marketing Ops on pixels, UTMs, conversion APIs, and server-side tracking
• Reconcile platform numbers with backend data
• Report clearly on what's working, what's not, and where the next rupee should go

What We're Looking For

Must Haves

• 2 - 4 years running paid campaigns with meaningful monthly spend
• Deep hands on experience with Meta Ads Manager and Google Ads
• You've owned a CAC or ROAS target and hit it
• Comfortable with tracking, attribution, UTMs, and pulling your own data
• Strong creative judgment - you know why an ad worked, not just that it did
• High ownership, low hand-holding
• Based in Delhi NCR or willing to relocate (onsite role)

Nice to Haves

• FinTech or EdTech background
• Experience running compliance sensitive finance campaigns (Meta ad restrictions)
• Understanding of Futures & Options or crypto trading
• Prior trading experience (not mandatory, but useful)