Director of Digital Content Strategy

The Problem

As Flock scales its brand presence across public sector and commercial markets, establishing a cohesive social media strategy and digital storytelling engine is essential to shaping public perception. Expanding our multi-platform digital footprint requires creative and analytical leadership to build audience engagement, amplify product storytelling, and communicate our impact. You will design our social media playbook from the ground up, lead multi-channel digital execution, and scale social media into a high-impact brand engine.

What You'll Own

• Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.

• Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.

• Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.

• Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.

• Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.

What This Role is Not

• This isn't a purely high-level strategy position, you will actively manage day-to-day channel operations, real-time publishing, and content execution.

• This is not a specialized corporate communications or PR role, your core focus centers on multi-platform social media growth, channel engagement, and digital storytelling.

• This isn't an isolated creative function, you will partner daily across Brand, Marketing, Sales, and Executive leadership while relying on analytics to guide strategy.

What You Bring

• Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.

• Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.

• Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.

• Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.

• Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.

Compensation

In this role, you'll receive a starting salary between $200,000 and $250,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.

Why Flock

Every community deserves to be safe. Flock builds the technology that makes that real: last year we supported over 1 million criminal investigations and helped locate more than 10,000 missing people. We're 1,700 people building the impossible with over $1B in funding, and the expectations are high on purpose. If you want a role where the stakes are real and the pace matches, this is it.

Some problems get solved faster in the same room, so we prioritize candidates in Atlanta and Boston. Hub-based roles mean real in-person time with your coworkers. Remote roles exist, and when a posting is open to remote work, it says so.

Building the impossible takes every kind of mind. Flock is an equal opportunity employer, and we know the best solutions come from diverse perspectives, experiences, and skills working together with mutual respect. Everyone is welcome to apply. If you need assistance or an accommodation due to a disability, email [email protected]; your information stays confidential and is used only to arrange the right accommodation for your interviews.

On compensation: we pay fairly for the work. Base salary is determined by job-related experience, education, training, and market indicators. The range in this posting covers base salary only and doesn't include equity, sales bonus plans where applicable, or benefits. The range may be adjusted over time, and this posting may span more than one career level.

One last thing: all legitimate communication from Flock comes from an email ending in @flocksafety.com or [email protected]. We never make offers through messaging apps or third parties, and we never request payment or sensitive personal information during hiring. If you encounter suspicious outreach about a Flock role, report it to [email protected].