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Fanatics
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New York, New York, United StatesFounded 201115,002+ employees$4.9B raisedAcquiredPrivate
Last round: private equity · $700M · Dec 2022(11 rounds total)
⚠2 layoff events · Last: Nov 2025
Founded by Alan Trager, Jason Watkins, Josh Luber, Michael Rubin, Mitch Trager
Backed by(27 investors)
SoftBank Vision FundFidelitySilver LakeClearlake Capital GroupNational Football LeagueAlameda ResearchBlackstone GroupFranklin TempletonInsight PartnersMajor League BaseballNeuberger BermanThrive CapitalLionTreeDFO ManagementNFL Players Association
Fanatics is a global sports platform that redefines the way fans buy, bet, and collect. Founded in 2011 and headquartered in New York, the company has evolved from a traditional licensed apparel retailer into a multi-vertical sports ecosystem serving more than 100 million fans worldwide. Today, Fanatics enables fans to engage with the teams, players, and moments they love.
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