Global Marketing Lead

# **About Verto** At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth. What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. **We believe that where you do business shouldn’t determine your success or ability to scale.** We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets. We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future. Join us as we continue to grow and transform global finance. # **About the Role** We are seeking a results-driven, hands-on **Global Marketing Lead** to handle the complexity of operating across diverse geographic markets, as well as customer segments ranging from high-volume SMEs to high-touch Enterprise clients. ## **Role Overview** In this key leadership role, you will scale our presence in the B2B cross-border payments space and help us deliver on our mission of simplifying global trade with emerging markets. You will lead our end-to-end marketing function, from driving global brand awareness to building and executing highly optimised marketing plans that scale acquisition, product adoption and retention. ## **What You’ll Be Doing** - **Leadership & Team Management:** Mentoring a team of approximately eight specialists across Content, Design, Performance, ABM, Lifecycle, and Events. Ensure structured, data driven, marketing planning and reporting processes are in place. - **Acquisition Engine:** Developing a scalable inbound engine that accelerates customer acquisition while lowering CAC. Lead the team to develop and execute multi-channel campaigns, targeting our full range of ICPs, to achieve our ambitious acquisition targets. - **Brand Building:** Supporting the development of our global brand proposition and leading high-impact awareness campaigns localized for key markets. Position Verto as a thought leader in the cross-border payments sector. - **Lifecycle & Product Marketing:** Ensuring the required lead nurture journeys are in place to achieve lead conversion targets. Implement cross-sell and retention strategies to maximize CLV. Establish a product marketing framework to drive broader product awareness and adoption. - **Performance Reporting:** Be accountable for customer acquisition, CAC, new customer revenue and marketing ROI performance. Maintain a rigorous approach to monitoring and reporting against key metrics. Collaborate with relevant teams to ensure reporting capabilities are fit for purpose. - **Marketing Tech:** Identify and lead the selection process to fill any gaps in our marketing technology stack. - **Customer & Competitor Intelligence** : Establish a framework to continuously acquire customer insight and monitor the cross-border payments landscape - **Operational Excellence:** Effective management of marketing budget - using performance data to guide investment decisions. Source and manage external agencies. Implement process improvements and AI-driven ways of working to increase efficiency and delivery speed. ## **What You Need** - **7+ years’ experience in B2B marketing** , preferably in fintech or payments, with a proven record of building both strong brands and scalable marketing engines - **Growth Leadership:** Proven record of driving growth across both "Product-Led Growth" (SME) and "Sales-Led Growth" (Enterprise) segments. - **Breadth of marketing expertise** : Knowledge of Brand, Product and Performance Marketing. - **Emerging Markets Expertise:** Experience living or working extensively in emerging markets. - **Agency & Budget management:** Experience managing external agencies and annual marketing budgets in excess of £1m. - **Analytical Prowess:** Ability to use data to extract insights and drive high-level decision-making. - **Strong creative eye:** Able to identify what great content, messaging and design looks like - **Strategic Communication:** Strong ability to collaborate with stakeholders across various levels and cultural backgrounds. - **Builder Mindset:** A bias for action and the agility to thrive in a fast-paced scale-up environment. ## **Best If You Have** - **Hands-on experience with HubSpot** and sophisticated marketing analytics or automation tools. - **Remote management:** Experience leading remote team members # **Life At Verto** # **Perks** - Insurance paid by the company - Health and wellness benefits (with specific added benefits depending on the location of the role) - Yearly salary review based on inflation, personal and business performance - Access to entire Udemy’s library - Budget for professional development courses - Work-From-Anywhere policy for certain durations - Integration programme (opportunity to work from our global offices) - Regular team social events - Pension scheme (depending on the role location) - Flexible work arrangements - Exposure to work with globally distributed teams - Location specific benefits like car lease policy, cycle to work, gym membership, etc. # **You’ll Fit Right In If You** - Love asking “why?” - Value solving problems over just completing tasks - Understand sync vs. async communication practices - Thrive in ambiguity and change - Actively seek feedback - Prioritise impact over activity - Are fun to work with - we love good humour! # **Culture** - **Mission-Driven Impact Work:** Be at the forefront of simplifying cross-border payments, directly contributing to a borderless future for global businesses, particularly in emerging markets. - **High Performance & Ownership:** We empower you to take risks, be results-driven, and take ownership. Act fast, deliver impactful results, and make the impossible possible. We set you up for success. - **Collaborative & Supportive Environment:** We work "as one," sharing successes and failures openly. We foster a transparent, supportive atmosphere where everyone does their best. A community of colleagues from varied backgrounds, who care deeply about their craft, collaborate with purpose, and enjoy the journey together. - **Industry Competitive Compensation & Benefits:** We compensate our employees in recognition of the great value they bring to the business; our compensation and benefits package are competitive in the industry across all our geographies. This includes performance based salary reviews, comprehensive health and wellness benefits, generous paid time off and flexible working arrangements to support your career and life. - **Our Core Values:** Our core values mirror the focus we have, energy we bring to work and shared expectations within the team. # **Diversity & Inclusion at Verto** Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.