Performance Marketing Manager

# **📣 Role Summary** We’re looking for a strategic, data-driven Performance Marketing Manager who’s excited to lead our to lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit. turning digital ads into a efficient, scalable growth engine. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making — someone who loves building structure out of chaos and driving measurable results. You’ll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you’ll feel right at home here. # **⚡ What you'll do** - Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit. - Build and execute full-funnel media strategies designed to drive customer acquisition and retention. - Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing. - Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS. - Explore and scope new channel opportunities as performance stabilizes across core platforms. - Create briefs for new ad creatives and work with internal or external resources to bring them to life. - Build simple, repeatable systems for campaign launches, reporting, and learnings. - Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development. - Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution. - Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly. # **🎯 What we’re looking for** - 3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product. - Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus. - Proficiency in GA4, and Excel/Google Sheets. - Hands-on experience designing and analyzing A/B or creative tests. - Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling. - Excellent copywriting instincts and ability to identify what resonates with small business owners. - Experience managing budgets, pacing spend, and reporting on performance. - Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams. - Comfortable driving complex projects independently while staying highly organized. - Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making. # **🤗 Who you are** - You’re a builder — you like to create systems, dashboards, and workflows that bring order to chaos. - You balance creativity with data — you trust your gut but verify it with numbers. - You take initiative, follow through, and own your results. - You’re energized by collaboration and open feedback loops. - You care about helping small business owners succeed and love seeing your work drive real outcomes. # **📅 Hiring Process** - Recruiter Screen - Hiring Manager Screen - Ops Screen - Onsite - Cofounder Screen # **🙌 What we offer** - $130K-$150K base salary range + equity - Full Medical, Dental, and Vision Health Coverage - Computer and workspace enhancements - 401(k) plan (non-matching) - Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year - Company-paid Wellhub membership for fitness and wellness - Dinner covered with Uber Eats + a stocked kitchen to keep you fueled - Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros # **🤝 Our Values** - **No Bullsh\*t:** We create meaningful results for our customers and drive growth for our team—ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose. - **Think Big, Learn Fast:** We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth—even when it doesn’t go as planned. - **One Team, One Dream:** We tackle challenges together with creativity, and an open mind—always seeking solutions and embracing fresh ideas to win as a team. - **Empower Every Voice:** We welcome diverse perspectives and bold ideas, creating space for authenticity and respect—because great ideas come from everywhere. - **Be an Owner:** We take responsibility for outcomes, act in the company’s best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact. - **Boom!:** We take time to celebrate each other’s achievements, big and small—at work and in life—because shared success fuels lasting momentum. And we end all team meetings in a “Boom!” # **About Topline Pro** We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly. Topline Pro is co-founded by [Nick Ornitz](https://www.linkedin.com/in/nick-ornitz-766935a5/) (CEO) and [Shannon Kay](https://www.linkedin.com/in/shannonekay/) (CPO) with an excellent team of 90+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the [2023 and 2024 top 50 Tech Companies building for SMBs](https://www.prnewswire.com/news-releases/topline-pro-named-to-2023-smbtech-50-301805646.html). We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear. We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.