Manager, Global Channel Marketing Programs

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

Position Summary

The Global Channel Marketing Programs Manager will define and lead the strategy for scalable global channel marketing programs that drive partner engagement, activation, pipeline influence, and measurable business growth.

This role is responsible for building the global program roadmap, operating model, and measurement framework for partner-facing initiatives aligned to key go-to-market priorities. The manager will lead integrated partner marketing programs, demand generation initiatives, enablement motions, and executive partner engagement programs that can be activated consistently across regions and partner types.

The role will work cross-functionally across sales and marketing teams to align channel marketing investment, regional execution, and partner priorities to business outcomes.

Strategic Objectives

• Set the global channel marketing program strategy and annual roadmap aligned to business priorities, regional needs, and revenue growth objectives.
• Drive measurable partner business impact, including engagement, activation, campaign adoption, pipeline influence, and program ROI.
• Build repeatable global frameworks for partner campaigns, enablement, executive engagement, and through-partner activation.
• Establish measurement and reporting that evaluate performance, optimize investment, and improve program effectiveness.

Key Responsibilities

• Lead the strategy, planning, and prioritization of global channel marketing programs across product launches, integrated campaigns, demand generation, partner enablement, and awareness initiatives.
• Own the global roadmap for partner-facing programs and ensure initiatives are aligned to business goals, partner priorities, regional needs, and measurable outcomes.
• Translate go-to-market priorities into partner-ready programs, activation models, campaign kits, enablement resources, messaging frameworks, and execution playbooks.
• Define success metrics and reporting requirements, including partner reach, participation, activation, campaign adoption, pipeline influence, and ROI.
• Analyze program performance and partner engagement data to identify insights, recommend optimizations, and guide future investment decisions.
• Lead cross-functional planning across channel sales, regional marketing, demand generation, enablement, product marketing, and content teams.
• Partner with regional teams to adapt global programs for local market needs while maintaining consistency in strategy, messaging, branding, measurement, and execution standards.
• Develop scalable frameworks, templates, operating models, and governance processes that improve consistency, efficiency, and partner impact.
• Guide the development and packaging of partner-facing materials, including campaign kits, enablement resources, messaging guides, promotional assets, and program toolkits.
• Communicate program strategy, priorities, performance, risks, and recommendations to internal stakeholders and leadership.
• Manage program budgets, vendor relationships, procurement requirements, and operational dependencies to ensure programs are delivered on time, within budget, and aligned to business priorities.
• Identify opportunities to improve partner experience, simplify activation, and increase partner participation across the global ecosystem.

Qualifications & Experience Required

• 10+ years of experience in channel marketing or partner marketing, preferably within technology, SaaS, cloud, or cybersecurity.
• Experience leading partner marketing programs, integrated campaigns, enablement initiatives, demand generation activities, or partner engagement programs at a regional or global scale.
• Strong understanding of channel routes to market and partner ecosystem motions, including resellers, distributors, cloud partners, and global system integrators.
• Experience defining program goals, success metrics, reporting frameworks, and business outcomes tied to partner engagement, activation, pipeline influence, and ROI.
• Proven ability to align cross-functional stakeholders across sales and marketing teams.
• Strong strategic planning and program leadership skills, with the ability to translate business priorities into scalable programs.
• Strong executional discipline with the ability to move programs from strategy through planning, launch, delivery, measurement, and optimization.
• Excellent written and verbal communication skills, with the ability to communicate strategy, priorities, business rationale, and results.
• Comfortable working across global regions, time zones, and matrixed teams with the ability to balance global consistency and regional flexibility.
• Familiarity with marketing, PRM, CRM, webinar, and collaboration platforms such as Salesforce, Marketo, ON24, Asana, or similar tools.
• Open to occasional domestic or international travel as needed.

#LI-DM1

At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.

We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.

If this role isn’t quite right for you, we encourage you to join our talent community where your details will be shared with our recruitment teams for other potential opportunities. Join the Talent Community here.

Join Thales in the UK – Innovate with us and shape the future!