Marketing Manager: Events and Digital Programs

OpsMill is building the next generation of infrastructure data management, focusing on helping automation teams unify data and scale automation reliably. Our platform empowers network, infrastructure, NetDevOps, and IT automation teams to manage infrastructure intent data more flexibly, predictably, and safely. As a commercial open-source company, we are practitioners who understand the real-world challenges of scaling infrastructure automation.

We’re hiring a Marketing Manager who lives for getting things shipped - and who has taste. You’ll own the end‑to‑end execution of our in‑person events and digital programs (webinars, workshops, virtual experiences), with email as the connective tissue that drives attendance, deepens engagement, and turns every program into reusable demand and content.

This is a hands-on individual contributor role for someone who brings ideas, not just checklists. You’ll collaborate with Sales, Product, and external partners to deliver programs on tight timelines and tighter budgets, and you’ll be measured on what you actually launched, what it produced, how cleanly it ran, and whether people remember it the next morning. Note: This is an IC builder role and not strategy‑only, not people management on day one, and not a brand/social remit.

What You’ll Be Doing

In‑person events (≈45%)

• Own the events calendar across trade shows, conferences, hosted dinners, and customer roundtables; define the format, hook, and “remembered moment.”

• Execute from contract to load‑out: vendor coordination, booth/experience design, shipping, staffing, lead capture, swag/F&B, and on‑site operations.

• Partner with Sales on goals and disciplined post‑event follow‑up; manage budgets line‑by‑line and report ROI with clean attribution to pipeline; travel for key events (~6–10 trips/year).

Digital programs (≈45%)

• Run a steady drumbeat of webinars, workshops, virtual summits, and on‑demand programs—from topic ideation to promotion, production, and follow‑up.

• Move beyond talking heads: design interactive workshops, build‑alongs, and series that earn an hour on a busy calendar; own run‑of‑show, speaker prep, dry runs, and day‑of moderation.

• Build a reusable library of recordings, clips, and follow‑up assets so each program keeps producing value long after the live moment.

The connective tissue (email + ops) (≈10%)

• Drive registration, attendance, and conversion through email, paid, organic, and partner channels; write invites and follow‑ups that sound human and perform.

• Own list hygiene, segmentation, deliverability, and compliance (CAN‑SPAM, GDPR, CASL); run A/B tests on subject lines, copy, formats, and CTAs; document what wins.

What You Bring

• 5–8 years in B2B marketing with hands‑on ownership of events and digital programs, plus the email motion that supports them (not just oversight).

• Strong writing skills—you can craft subject lines, invites, abstracts, and follow‑ups that sound like a human and convert.

• Direct experience with a major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Iterable) and the ability to build workflows yourself.

• Proven end‑to‑end events experience, including at least one trade show or conference of 500+ attendees.

• Hands‑on production of webinars/virtual workshops (e.g., Zoom Events, ON24, Goldcast, Webex): run‑of‑show, speaker prep, live moderation, troubleshooting.

• Solid email operations fundamentals: list hygiene, segmentation, deliverability, and compliance across regions.

• Sharp project management and cross‑functional collaboration—you see around corners and surface risks early.

Analytical instincts and a bias to ship—you read funnel reports, attribute outcomes to programs, and move fast without breaking trust.

Nice‑to‑Haves

• Experience marketing to technical buyers.

• Familiarity with event tech (e.g., Splash, Bizzabo, Cvent) and basic video editing to repurpose webinar content into clips.

• Experience designing interactive workshop formats or hands‑on learning sessions (beyond panels/talking heads).

• Experience managing agency or freelance partners.

What This Role Is Not

• A strategy‑only role. You’ll set strategy for these channels and also execute them day‑to‑day.

• A people‑management role at the start. You may build a team over time, but day one is an individual contributor seat.

• A brand or social media role. Those live elsewhere on the team.

Location & Logistics

• Location: Remote (US or EU preferred time zones).

• Reports to: Head of Marketing.

• Travel: Approximately 20–25% for key events and twice‑yearly company offsites.

• Work authorization: We cannot support work visas

Compensation & Benefits

• Salary: EUR 120,000 - EUR 150,000 Dependant on Experience. Compensation ranges are country & location specific. If you are applying from a different location, we will discuss your local market rate openly at the start of the process.

• Equity: Early-stage equity package.

• Benefits Include: Remote first culture with flexible time off and fully paid company holidays, comprehensive health coverage (regional equivalents where applicable), Retirement/ 401k (or regional equivalent), parental leave and twice-yearly company offsites.

   

Not sure you meet every requirement?

Research shows some candidates hesitate if they don’t meet 100% of the criteria. If this role excites you and you bring relevant strengths, we encourage you to apply.

Equal Opportunity

OpsMill is an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or veteran status.