Performance Marketing Analyst - Paid Social

## **Performance Marketing Analyst - Paid Social** _$100K – $130K • meaningful equity_ ## **About Novig** Novig is building America's #1 sports prediction market. Founded by Jacob Fortinsky and Kelechi Ukah, we are the only platform to offer commission-free sports trading. We deliver better pricing, full transparency, and a more efficient market structure for users by eliminating the traditional sportsbook model. Backed by the best - Novig has raised over $100M from some of Silicon Valley’s top investors including Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana. ## **Who we are** We’re here to fix a rigged system where the house always wins and sports fans always lose. Novig is building the future of sports betting. Our mission is to financialize and democratize sports betting - transforming it from a closed, casino-controlled system into a two-sided, fair, efficient market where users have the power. ## **Who you are and why this role will excite you** - **Platform-Native Operator:** You live inside the ad platforms — Meta, TikTok, Snap, Reddit, and X. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, and optimizing performance in real time rather than strategizing from a distance. - **Execution Over Theory:** You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move. - **Technical Ownership:** You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering. - **Signal Density Obsession:** You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data. - **Conversion Systems Thinker:** You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it. - **Experimentation Mindset:** You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t. - **Growth Through Performance:** You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale. - **Built for Scale:** The idea of scaling a product that’s redefining how people interact with sports and prediction markets excites you — and you want to be the one pulling the growth levers that make it happen. ## **Why work here, in the words of the people who do** _“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”_ _“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”_ _“I'm having the most fun I've had in my entire career.”_ If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect. ## **Not for everyone** - Our work is tied to live sports - that means potential nights, weekends, and pressure included. - If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment. ## **Compensation & benefits** - $100K – $130K base, benchmarked at top-tier tech companies - Meaningful equity for every employee, regardless of role - 100% health premiums covered - 99% dental & vision covered - 401(k) with 4% company match - HSA + $1,080 annual company contribution - $27/day lunch stipend when working from our NYC office - $35/day dinner stipend when working from the NYC office after 6:30pm # **Homebase** Union Square, NYC In-person 4 days a week - we like being around each other (don’t worry there are snacks).