App Growth & Retention Manager

## Kalshi is defining a new category Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history. Kalshi is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. - Our vision: well… build the largest financial market on the planet. - Our mission: bring more truth to the world through the power of markets. Building a new category is hard… like really hard. But it’s [beautiful and deeply fulfilling](https://x.com/Kalshi/status/1853456453886980215). Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. **About the Role** We’re looking for a data-driven, experiment-obsessed operator to own our app engagement and monetization funnel. Your mission: turn installs into active depositors, win back churned users, and systematically increase the LTV of our app audience. You’ll be the architect of high-impact in-app campaigns—push, in-app messaging, offers, and lifecycle flows—while working cross-functionally with product, marketing, and data teams to identify friction points and eliminate them. **What You’ll Do** - **Own the in-app activation funnel:** Design and optimize campaigns to drive first deposit, repeat deposits, and higher transaction values. - **Lifecycle strategy:** Build tailored messaging sequences (push, in-app, email) for onboarding, re-engagement, and win-back, using behavioral and transactional triggers. - **Segmentation & personalization:** Define audience cohorts based on churn risk, activity patterns, and product usage to deliver relevant, high-impact messages. - **Experimentation:** Run structured A/B and multivariate tests on creative, timing, and offers to continuously improve conversion rates. - **Churn diagnostics:** Partner with data to identify top drivers of churn and drop-off in the user journey; design interventions to reverse them. - **Offer & promotion design:** Collaborate with product and compliance to structure incentives that drive deposits without eroding margins. - **Measurement:** Build dashboards and reporting to track campaign impact on deposits, ARPU, retention, and LTV. ## Commitment to Equal Opportunity Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.