Unusual

Unusual helps brands discover and change how AI models talk about them.

Unusual surveys models with thousands of targeted probing questions to understand how they form their opinions. We examine the sources they pull from, and find patterns in their reasoning, that let us create content and PR engineered to change those models' minds.

A typical Unusual customer sees more than a 40% increase in traffic from AI models within a month of going live.

Beyond driving more traffic, customers have used Unusual to shift models' perception of their brand from "niche" to "enterprise-platform", from "scrappy" to "customer-obsessed", and from "good for startups" to "a solid bet for the middle market".

We work with top companies including Reducto, Monarch Money, and more.

Our team is ex- MIT, Princeton, and SpaceX

Why work at Unusual?

• You have a chance to help define an entire new technical field and market. We're essentially doing applied psychology on LLMs, and we think that's pretty cool, and extremely valuable.
• We're riding a huge tailwind. While many AI companies may be threatened by a bubble, we think the usage of tools like ChatGPT is only going to increase. The need for our product, is only going to get greater.
• We aim to be the premium solution in the space -- we pull no punches when it comes to making the product smarter and better, and pricing accordingly.
  • As an engineer, this means you can do your best technical work at Unusual.
  • As a salesperson, it means you can confidently tell customers they are getting the best money can buy.

Culture and Values

• Character comes first. We only work with people we deeply trust and respect. We think this makes work more fun, freeing, and effective.
• We try to remain down to earth and in touch with customer's real pains. Everyone at Unusual works in the customer service department.
• We do whatever it takes. When we know what we must do, we don't take shortcuts or shy away from huge ugly challenges. That means we usually work pretty hard, and occasionally have to do some big sprints.

At Unusual, we work on an extremely interesting technical challenge that can be broken into three parts: 1) understand how an AI system like ChatGPT forms an opinion, 2) determine how to influence that specific opinion, and 3) productize this so that it's easy for non-technical users to do this. This presents interesting and exciting challenges that all engineers here participate in solving, from the infrastructure layer to UX.

There are countless facets to this challenge, and it will only adapt as models' intelligence and the resources at their disposal increase.

Our frontend is React (TypeScript), and our backend is FastAPI with heavy use of task queues. Our infra runs primarily on AWS and Cloudflare.