The Juggernaut
The global community for the South Asia-curious
About the Company
The Juggernaut is a NY-based consumer subscription company and community for global South Asians and the South Asia-curious. Targeted subscription media is a valuable bet: Black Entertainment Television (BET) sold to Viacom for $2.3b in 2000 and Liberty Media valued Univision at $14b in 2017. The U.S. South Asia diaspora alone has over $1 trillion of spending power and is the fastest growing demographic in the U.S., yet is underserved. We're backed by some incredible investors, including Precursor Ventures (also in The Athletic, Superhuman), Kevin Lin (co-founder, Twitch), Adam Hansmann (co-founder, The Athletic), and Balaji Srinivasan (ex-Coinbase CTO, ex-GP a16z).
Tech Stack
We are looking for our first full-stack engineer to help take us to the next level, from a newsletter to a South Asia-focused media giant, using the power of software and data. Depending on experience and milestones, the role could transition into that of CTO or Head of Product and Technology.
Building a media company is difficult. Building a media company powered by subscription and having your customers open up their wallets means building an excellent user experience and getting the stories right. We are looking for someone who can test and iterate quickly. We are looking for someone who can define our initial tech stack and architecture for a paywall-powered media platform (and, eventually, an app). You will build the tools to improve user engagement across platforms (newsletter, social media, site, etc.) to help build and grow a thriving online and offline community. You will help build the tools that allow us to quickly understand which stories are worth covering or curating, as well as identifying potential contributors. You will help build the elements of a successful, innovative referral program.
The interesting problems to solve include: what subscription offer can lead to the highest conversion, what paywall best balances user engagement with revenue (absolute paywall, a few free articles, locked articles), which platforms (newsletter, site, social) will drive the highest engagement.
Founders
Snigdha has worked at McKinsey and advised BuzzFeed, Quartz, Amazon Studios, Scroll.in, and Reese Witherspoon’s Hello Sunshine. She got her MBA at Harvard and BA in Economics & South Asian Studies at Yale and spent five months coding in Ruby and Javascript at Flatiron School. She was born in Chhattisgarh, India; grew up in the Bronx and Queens, New York; and has worked and lived in Mumbai, India. She can speak Hindi, Bengali, and Mandarin. She loves Bollywood and reading novels.
Open Positions at The Juggernaut (1 Jobs)
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