Subsets

B2B Software and Services3 open

Copenhagen, Denmark7+ employeesSeed raised

“AI-driven Retention Automation for subscription media businesses.”

AI-driven Retention Automation for subscription media businesses.

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YC S23

About the Company

Subsets is the leading lifecycle growth platform for consumer subscription teams.

We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support.

Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst.

Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.

Founders

Oliver Brandt

Oliver is the co-founder and CTO of Subsets.com (S23). Previously worked as an ML engineer at DSV (the world largest transport and logistics company) leading the development of their MLOps platform and building products. Holds an MSc in Data Science from The Technical University of Denmark and loves sailing⛵, diving🤿 and Skiing⛷️

Martin Johnsen

Martin is the co-founder and CEO of Subsets (S23). Previously worked in management consulting helping large organizations scale AI initiatives across different business functions and industries. Holds an MSc in Mathematical modeling from The Technical University of Denmark.