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Juxta

Seed raised
Building a GPS alternative 100x more powerful with no hardware needed.

Building a GPS alternative 100x more powerful with no hardware needed.

YC S25

About the Company

Juxta is creating the first Universal Positioning System (UPS) — a GPS alternative that can monitor movement anywhere on earth with no new hardware, minimal internet connection, and remote deployment. Using custom machine learning models and a first-of-its-kind synthetic fingerprinting technology, Juxta can make any indoor, outdoor, or underground space location-aware in minutes for a fraction of the cost of any other geospatial technology.

Juxta's UPS can be leveraged across industries — from securely tracking soldiers in combat zones to providing offline positioning for robots to offering asset tracking in warehouses and ports around the globe.

Tech Stack

Juxta builds advanced sensing and location systems powered by computer vision and machine learning. Our core technology includes a computer vision–based automated mapping system that processes visual data at scale, an IMU simulator used to model and validate motion and sensor behavior, and machine learning models that transform raw sensor inputs into reliable, high-quality outputs.

Founders

John Ferrara
John Ferrara

Prev. Northwestern data science + journalism; CEO at Juxta, working to create the next frontier of asset and personnel tracking!

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